The Real Brokerage appoints president
Sharran Srivatsaa, who has worked in real estate, finance and tech, will take on the newly created position at the fast-growing brokerage.
- Srivatsaa will be responsible for key growth areas, freeing up CEO Tamir Poleg to focus on other aspects of the company.
- Earlier this year, publicly traded Real Brokerage acquired lending and title companies.
A fast-growing real estate brokerage has hired a president to handle the company's expansion.
The Real Brokerage Inc. announced that it has appointed Sharran Srivatsaa as president, a newly created role at the company. Srivatsaa will oversee areas key to the company's growth, including agent recruitment and education, freeing up Chairman and CEO Tamir Poleg to focus on other aspects of Real Brokerage.
"Sharran is an experienced leader with a deep understanding of residential real estate and what it takes to build a successful business that outperforms the marketplace," Poleg said. "The combination of Sharran's operational excellence and entrepreneurial spirit will be a huge asset to us as we continue to enter new markets, sharpen our culture of performance and expand our agent base."
Srivatsaa has two decades of experience in real estate, finance and technology sectors, including Teles Properties, which was sold to Douglas Elliman in 2017. During his six-year tenure at Teles as president, he grew the brokerage from one office to 22 throughout Southern California, closing $3.4 billion in real estate transactions annually.
The appointment comes at a busy time for Real. Earlier this month, the company announced it had closed on its deal to acquire lending company LemonBrew. With Real's earlier acquisition of Expetitle, a digital title and settlement company now operating as Real Title, Real has added mortgage and title capabilities to its growing brokerage platform in 2022.
The company, which is based in New York City, has also acquired several real estate teams this year, including the Dean Aguilar Group, which has 115 agents in California, and Redline Real Estate Group, which has about 90 agents in British Columbia.
In October, the company surpassed the 7,000-agent milestone.
A noted public speaker, Srivatsaa was most recently the principal of Srilo Ventures, an investment fund that focuses on investing in and advising technology companies. In 2018 he founded Kingston Lane, a marketing software platform for real estate agents and brokers and Highland Prime, a private equity firm focused on helping leadership teams scale their businesses and exit.
Earlier in his career, Srivatsaa held investment advisory and corporate strategy positions at Goldman Sachs and Credit Suisse, according to a company news release.
"Tamir and the team have built a very unique model. It's not often you find a culture where performance and collaboration coexist, but they do at Real, and it provides a foundation to build something great," Srivatsaa said. "I'm looking forward to helping to drive growth of the platform while empowering agents to realize their full potential."
Correction: An earlier version of this article described Srivatsaa as the first president of The Real Brokerage. The brokerage previously had a "president and co-founder" role, but Srivatsaa's role is newly created.
Write to Dave Gallagher.