When did we start caring more about metrics than clients?
In an era of influencers and personal branding, more agents are prioritizing performative metrics over true agency — but consumers are losing patience.
June 27, 2026
Real Estate News: The latest news for agents and other pros.
- ‘Playmakers’: How to impress sellers and win listingsHear listing appointment tips from three pros who explain how an agent’s arrival, prep, AI savvy — and even attention to pets — can give them an edge.June 27, 2026
- Address Realty appoints growth leader; SERHANT enters TexasEddie Sturgeon brings nearly two decades of experience to the chief growth officer role. Plus, C21 opens in Dubai, nabs NorCal affiliate; E&V adds Florida shop.June 27, 2026
- Housing challenges ‘demand coordinated action,’ report saysHousehold growth is slowing, people are moving less often and immigration is falling — all factors that may further drive down demand in the years ahead.June 26, 2026
- REMAX aligns with American Real Estate AssociationREMAX President Chris Lim and investor Andrew Dodge, also new to the ARA, join a board that includes the CEOs of Douglas Elliman and RLTYco.June 26, 2026
- New integration to give Bright MLS listings a boost on GoogleThrough a partnership with HouseCanary, the Mid-Atlantic MLS’s listings will be promoted nationwide in Google search results starting June 30.June 26, 2026
- How KW agents turn YouTube into a predictable lead sourceContent, data and consistency matter — perhaps even more than production quality.
- Compass transaction fees under fire in new class-action suitHomebuyers in Florida are alleging that the modification of their purchase contract to include a $475 brokerage fee was both “illegal” and “unreasonable.”June 26, 2026
- Sponsored ContentREMAX: The latest news and information from REMAXWhat's happening at REMAX
- Smart tips to boost event engagement — with a little help from AIToday’s event marketers face many challenges when it comes to audience engagement — but there are strategies that can help.
The latest on listings
NAR has made its ruling on Clear Cooperation, but the battle over how for-sale homes are marketed and when they appear on the MLS isn't over yet.
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More News
- NAR to MLSs: ‘Help us protect the Realtor brand’An association attorney said NAR is stepping up trademark enforcement. “We don't want ‘Realtor’ to become synonymous with ‘real estate professional.’”June 25, 2026
- ‘Worst of the pain’ may be over for stalled housing marketThough pending home sales continue to stay ahead of last year’s pace, elevated rates and rising inflation are sapping momentum heading into the summer months.June 25, 2026
- Why lower commissions have never been the answerBuyers and sellers have always had cheaper options, but most choose not to use them. That tells us something important about how real estate actually works.June 25, 2026
- Gen Z views on homeownership ‘should concern everyone’ in housingAbout 16 million Gen Zers identify as LGBTQ+ — and many don’t rank homeownership as a key step toward attaining the “American Dream,” a recent report found.June 25, 2026
- Real Brokerage dismissed from Taylor caseA day after Real’s motion to compel arbitration was granted, the plaintiffs moved to dismiss the firm from the antitrust case against Zillow.Updated June 25, 2026
- Epique Realty taps Stacey Onnen to lead brokerage operationsLess than a year after joining Arizona-based franchisor HomeSmart as president, Onnen has accepted a new position at the agent-owned, tech-forward firm.June 24, 2026
- Glenn Kelman starts next chapter 5 months after leaving RedfinAfter 20 years as Redfin's CEO, Glenn Kelman is stepping into a new role as executive in residence at Greylock.June 24, 2026
- Damian Eales: Private listings are a 'right side of history' testAt the MLS Forum in D.C. last week, the Realtor.com CEO described the shift toward a market “where information is not shared” as “almost incomprehensible.”June 24, 2026
- Landmark housing bill stumbles on way to becoming lawCongress overwhelmingly passed the bipartisan bill this week, teeing it up for the president’s signature. Instead, a scheduled signing ceremony was canceled.June 24, 2026
- ‘Resilient’ new homes segment takes a hit as sales fallMay data shows new home sales fell 7.3% month-over-month and 6.8% year-over-year as affordability concerns and economic uncertainty weighed on consumers.June 24, 2026
- Judge orders stay in RESPA case involving Zillow, Real and eXpThe ruling also granted Real’s request to compel arbitration. Plus, CoStar filing rejected in MRED case; Compass settles telemarketing complaint.June 23, 2026
- 1 in 2 consumers now say it’s better to buy than rentThough high rates and home prices continue giving many consumers pause, 53% believe buying a home is a better option than paying rent or moving in with family.June 23, 2026
- NAR subpoena in PLS legal battle raises questionsARA Co-founder Jason Haber expressed skepticism about the subpoena's relevance to the case: “What does this have to do with a lawsuit about private listings?”June 23, 2026
- Why more independent brokerages are refusing to sellWhen owners are asked to cede control of the business they built — while taking on future operational risk — the economics of an acquisition don't make sense.June 23, 2026
- ‘Mega investor’ activity fell to 14-year low in 2025, report saysThe housing market may have found a “new equilibrium,” a recent Realtor.com report suggests, with small investors outpacing large corporate buyers.June 23, 2026
- Why agents should talk ‘more about payments than price’Florida-based Keyes Company wants prospective buyers to arrive at a showing “understanding the full costs” of homeownership, President Christina Pappas said.June 22, 2026
- Opendoor names chief AI officer; BiggerPockets has a new CEOVu Tran joins the iBuyer after working for Meta’s AI division. Plus, BiggerPockets taps real estate investor Eric Augustyn to succeed Scott Trench as CEO.June 22, 2026
- New home regulatory costs up 40% in 5 years, study findsTotal regulatory costs involved in building the typical new single-family home now exceed $131K — up from about $94K five years ago, according to the NAHB.June 22, 2026
- For real estate to be a true profession, we must first raise the barAgents help clients with one of the most significant financial and legal transactions of their lives, yet the industry requires minimal standards for licensure.June 20, 2026
