Three surprising shifts among today’s buyers and sellers
Findings from Zillow's Consumer Housing Trends Report, a survey of nearly 60,000 buyers, sellers, renters, and prospective buyers nationwide.
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- 5 takeaways agents can use from October’s market momentumA brief drop in mortgage rates boosted the fall market, revealing how quickly buyers and sellers act when affordability improves.
- Building a brand clients trust in real estateYour brand is your promise: build trust through authentic stories, clear values, and consistent client experiences—not just flashy design.
- Zillow ushers in the next era of real estate with the Zillow App in ChatGPTAs the first real estate brand with an app in ChatGPT, Zillow is setting the standard for responsible AI innovation, built on trust, compliance, collaboration.
- ‘Open the doors wide’: NYC agents on why listing transparency is key to successIn NYC’s tight market, transparency is key. Savvy buyers need full listing access—it's not a luxury, it's a competitive edge.
- How Zillow sees its relationship with agents and brokersRealizing it was “inextricably linked to the entire industry,” the portal began investing in tools for all agents, not just paying customers, said COO Jun Choo.September 16, 2025
- SkyTour gives buyers a bird’s-eye view — and agents a new edgeSkyTour, now available on eligible Zillow Showcase listings, turns drone footage into an interactive, 3D experience.
- Inside Zillow’s summer launch: 5 new tools built for agentsThese five new features help agents keep buyers moving, answer questions and keep tours on track.
- Maximizing your listing’s screen appeal to attract buyersBoost your home's screen appeal — key to grabbing buyers' attention online. Make them fall in love before they even step through the door.
- Brush up on the paint colors that can increase a home’s sale priceFrom olive green kitchens to navy blue bedrooms, Zillow’s paint color study offers data-driven insights agents can use to maximize listing appeal.
- Zillow report: Northeast buyers battle it out, Sun Belt cools offZillow reveals the markets where buyers face fierce competition and where deals are easier to score.
- Private listing networks harm buyers, sellers and agentsZillow CEO Jeremy Wacksman explains why this issue matters for the future of real estate.
- 5 rental market realities Zillow is tackling head-onOur mission: bring the same innovation, transparency, and ease to renting that we’ve brought to home shopping.
- Five design trends that will dominate 2025, according to ZillowWhole-home batteries, cozy living and home libraries are emerging trends, according to Zillow data.
- How Private Listing Networks harm agents & consumersIn a video interview, Zillow President Susan Daimler discusses how private listing networks limit buyer access and may lower sale prices for sellers.
- 9 important agent takeaways from the NAR lawsuit settlementUnderstand what agents need to know about practice changes so they can thrive in the post-settlement environment.
- Zillow rolls out new non-exclusive touring agreementThe company said its contract — which will be available in 24 states — was designed to “help agents navigate new requirements” related to the NAR settlement.August 1, 2024
- What listing enhancements can do for your next listingToday’s tools allow agents to create beautiful and interactive listings for any property.
- 4 ways agents can rejuvenate a stale listingIf you have a listing that’s been sitting on the market for more than three months, it may be time to rethink your strategy.
- Why one team is pushing hard on Listing Showcase — and seeing resultsAgent Dusty LaBossiere of Century 21 in Georgia says sellers have been “super excited about the product,” and it’s giving his team a competitive advantage.
- How to create a successful real estate listing using AINew AI-powered products can help agents produce listings that entice buyers and impress sellers.
