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AI upends real estate, pushing agents, MLSs and proptech to reinvent roles, narratives and value as new tech reshapes home marketing and sales.

Artificial intelligence tools can help agents stay ahead of the curve in an industry increasingly adopting the new tech.

Clean, connected data drives successful brokerages. Lone Wolf Foundation, the industry’s cloud, puts control back in real estate pros’ hands.

In an environment of rapid change and cooling volume, Zillow’s tools helped agents reclaim their time to strengthen client relationships and win more business.

With affordability challenges and shifting demographics, choosing when to buy a home is a major milestone. A trusted Realtor® guides buyers with insight.

Findings from Zillow's Consumer Housing Trends Report, a survey of nearly 60,000 buyers, sellers, renters, and prospective buyers nationwide.

A brief drop in mortgage rates boosted the fall market, revealing how quickly buyers and sellers act when affordability improves.

Your brand is your promise: build trust through authentic stories, clear values, and consistent client experiences—not just flashy design.

Bryan Schube of RE/MAX Unlimited Results in Ohio closed 29 transaction sides last year — and is a member of Realtor Magazine’s 30 Under 30 class in 2025.

New report data from AREAA, sponsored by REMAX, unveils how recent climate disasters impact Asian American, Native Hawaiian and Pacific Islander populations.

With the MAXEngage app, REMAX agents join challenges to grow business, boost networking and earn points for rewards.

The first-round draft pick, wide receiver for the Green Bay Packers hoped to buy his grandmother a house with his signing bonus. REMAX helped make it happen.

In a wide-ranging episode of the Knowledge Brokers Podcast, CEO Erik Carlson explains how the brand is positioning RE/MAX professionals to win in every market.

As the first real estate brand with an app in ChatGPT, Zillow is setting the standard for responsible AI innovation, built on trust, compliance, collaboration.

In NYC’s tight market, transparency is key. Savvy buyers need full listing access—it's not a luxury, it's a competitive edge.

SkyTour, now available on eligible Zillow Showcase listings, turns drone footage into an interactive, 3D experience.

These five new features help agents keep buyers moving, answer questions and keep tours on track.

Boost your home's screen appeal — key to grabbing buyers' attention online. Make them fall in love before they even step through the door.

From olive green kitchens to navy blue bedrooms, Zillow’s paint color study offers data-driven insights agents can use to maximize listing appeal.

Zillow reveals the markets where buyers face fierce competition and where deals are easier to score.

Real estate is poised for a boom as rates drop. Agents can win big by offering tailored, tech-savvy services like Move Concierge to meet evolving buyer needs.

Greater Nashville Realtors promotes homeownership and protects property rights at every level through community partnerships and advocacy efforts.

Tech has streamlined most industries — and real estate is next. Anyone.com brings speed, transparency and simplicity to agents and brokers.

Today’s event marketers face many challenges when it comes to audience engagement — but there are strategies that can help.

Get an inside look at the business generation model fueling one of the fastest-growing brokerages in the U.S.

A new analysis indicates DOGE’s widespread termination of federal employees has not significantly impacted the D.C. housing market.

Zillow CEO Jeremy Wacksman explains why this issue matters for the future of real estate.

Client communication is key for any business, especially in real estate, where staying on top of client interactions is essential for success.

Our mission: bring the same innovation, transparency, and ease to renting that we’ve brought to home shopping.

How a powerful blend of systems, quality leads and the right partner has helped this brokerage thrive.

Abby Lee explains why trust is the top quality to leverage right now.

A collaborative community is just one of the many competitive advantages of the brand.

Stop relying on spreadsheets to make decisions. Take a lesson from the world’s top-performing companies and switch to a business intelligence platform.

The new commission integration addresses market changes and improves cash flow for agents and brokerages.

Making fun, personal connections with clients is still one of the best ways to stay top of mind and give your brand a boost.

This comprehensive guide for real estate agents will help you get started with content creation and stand out from the crowd.

With these tips and approaches below, you can transform just one real estate listing into a selection of content you can use digitally and on the ground.

Feel like your brokerage data is hidden in too many different places? Learn how to integrate your existing tools and unlock the full potential of your business.

Which trends will have the biggest impact on your market? Use this data to hone your talking points and help your clients make informed decisions.

Learn more about the priorities of today’s younger generation real estate consumers

Whole-home batteries, cozy living and home libraries are emerging trends, according to Zillow data.

Content marketing shares key info, updates, and showcases your brand and expertise to engage potential clients, both online and offline.

Already on Facebook, Instagram, LinkedIn, and YouTube? Consider joining TikTok too—it’s not just for Gen Z and can help expand your reach.

We've all judged a book by its cover. The same goes for property listings — make sure yours shines to highlight its full potential and attract the right buyers.

Realtor.com is launching a data-powered tool for home that's easy to use, packed with insights, and will elevate your client conversations.

In a video interview, Zillow President Susan Daimler discusses how private listing networks limit buyer access and may lower sale prices for sellers.

Homebuying is exciting, yet anxiety-inducing, as it's often life's biggest purchase. Rate helps aspiring buyers overcome obstacles to reach the closing table.

Is your listing feeling stale? Even with great planning, it happens. Luckily, you can revive it with proven tactics to breathe new life into your listing.

Learn how to build a strong presence as a new agent by establishing and strengthening your online presence

Learn how the leader of the #1 selling team in Michigan built his team’s success with leads from Realtor.com PRO

Now is the time to scale your business effortlessly with the help of AI.

Interest rates are near the lowest they’ve been in more than a year.

Many buyers and sellers are not quite clear on commission and closing costs.

Understand what agents need to know about practice changes so they can thrive in the post-settlement environment.

CMO Mickey Neuberger explains why buyer representation is so important, and how agents and industry partners can help.

Two agents share why aligning with a real estate brand recognized around the world, like RE/MAX, can open vast new possibilities for business.

Today’s tools allow agents to create beautiful and interactive listings for any property.

Agent Dusty LaBossiere of Century 21 in Georgia says sellers have been “super excited about the product,” and it’s giving his team a competitive advantage.

If you have a listing that’s been sitting on the market for more than three months, it may be time to rethink your strategy.

Artificial intelligence is here, but it doesn’t have to be daunting. Don’t get left behind — leverage AI to enhance your listings and engage buyers.

Industry watchers are hoping for a turnaround in real estate this year, but no matter the market, there are several ways agents can excel in 2024 and beyond.

Chief Information Officer Grady Ligon shares why agents and brokers embrace the RE/MAX tech platform, and what tools are on the horizon.

Social media and targeted digital campaigns can connect you with potential clients. And the right brand can provide an added boost.

New AI-powered products can help agents produce listings that entice buyers and impress sellers.

At EXIT, work isn't just about a paycheck. It's about leaving a legacy. EXIT puts its people first, empowering them "to live their why."