24 more brokerages join Zillow Preview as public pre-market listings grow
- A time for new storiesAI upends real estate, pushing agents, MLSs and proptech to reinvent roles, narratives and value as new tech reshapes home marketing and sales.
- Do more while doing less: Keller Williams-affiliated agents share top AI playsArtificial intelligence tools can help agents stay ahead of the curve in an industry increasingly adopting the new tech.
- Why your data strategy matters more than your tech stackClean, connected data drives successful brokerages. Lone Wolf Foundation, the industry’s cloud, puts control back in real estate pros’ hands.
- The agent-centered innovation that defined 2025In an environment of rapid change and cooling volume, Zillow’s tools helped agents reclaim their time to strengthen client relationships and win more business.
- When is it the right time to purchase a home?With affordability challenges and shifting demographics, choosing when to buy a home is a major milestone. A trusted Realtor® guides buyers with insight.
- Three surprising shifts among today’s buyers and sellersFindings from Zillow's Consumer Housing Trends Report, a survey of nearly 60,000 buyers, sellers, renters, and prospective buyers nationwide.
- 5 takeaways agents can use from October’s market momentumA brief drop in mortgage rates boosted the fall market, revealing how quickly buyers and sellers act when affordability improves.
- Building a brand clients trust in real estateYour brand is your promise: build trust through authentic stories, clear values, and consistent client experiences—not just flashy design.
- 3 productivity-boosting tips from an under-30 real estate proBryan Schube of RE/MAX Unlimited Results in Ohio closed 29 transaction sides last year — and is a member of Realtor Magazine’s 30 Under 30 class in 2025.
- AREAA Report: US AANHPI community on resiliency, resourcefulness, real estateNew report data from AREAA, sponsored by REMAX, unveils how recent climate disasters impact Asian American, Native Hawaiian and Pacific Islander populations.
- REMAX launches loyalty program that rewards agent engagementWith the MAXEngage app, REMAX agents join challenges to grow business, boost networking and earn points for rewards.
- REMAX helps NFL star Matthew Golden surprise grandmother with new homeThe first-round draft pick, wide receiver for the Green Bay Packers hoped to buy his grandmother a house with his signing bonus. REMAX helped make it happen.
- RE/MAX Holdings CEO on industry podcast: ‘We’re leaning into the business’In a wide-ranging episode of the Knowledge Brokers Podcast, CEO Erik Carlson explains how the brand is positioning RE/MAX professionals to win in every market.
- Zillow ushers in the next era of real estate with the Zillow App in ChatGPTAs the first real estate brand with an app in ChatGPT, Zillow is setting the standard for responsible AI innovation, built on trust, compliance, collaboration.
- ‘Open the doors wide’: NYC agents on why listing transparency is key to successIn NYC’s tight market, transparency is key. Savvy buyers need full listing access—it's not a luxury, it's a competitive edge.
- SkyTour gives buyers a bird’s-eye view — and agents a new edgeSkyTour, now available on eligible Zillow Showcase listings, turns drone footage into an interactive, 3D experience.
- Inside Zillow’s summer launch: 5 new tools built for agentsThese five new features help agents keep buyers moving, answer questions and keep tours on track.
- Maximizing your listing’s screen appeal to attract buyersBoost your home's screen appeal — key to grabbing buyers' attention online. Make them fall in love before they even step through the door.
- Brush up on the paint colors that can increase a home’s sale priceFrom olive green kitchens to navy blue bedrooms, Zillow’s paint color study offers data-driven insights agents can use to maximize listing appeal.
- Zillow report: Northeast buyers battle it out, Sun Belt cools offZillow reveals the markets where buyers face fierce competition and where deals are easier to score.
- The next greatest opportunityReal estate is poised for a boom as rates drop. Agents can win big by offering tailored, tech-savvy services like Move Concierge to meet evolving buyer needs.
- Thriving in change: The value of a Realtor and top associationGreater Nashville Realtors promotes homeownership and protects property rights at every level through community partnerships and advocacy efforts.
- Real estate's future is here — built for US agents and brokers by Anyone.comTech has streamlined most industries — and real estate is next. Anyone.com brings speed, transparency and simplicity to agents and brokers.
- Smart tips to boost event engagement — with a little help from AIToday’s event marketers face many challenges when it comes to audience engagement — but there are strategies that can help.
- The innovative business model behind Jason Mitchell Group’s fast growthGet an inside look at the business generation model fueling one of the fastest-growing brokerages in the U.S.
- How federal workforce cuts are impacting the DC marketA new analysis indicates DOGE’s widespread termination of federal employees has not significantly impacted the D.C. housing market.
- Private listing networks harm buyers, sellers and agentsZillow CEO Jeremy Wacksman explains why this issue matters for the future of real estate.
- 7 tips for improving client communicationsClient communication is key for any business, especially in real estate, where staying on top of client interactions is essential for success.
- 5 rental market realities Zillow is tackling head-onOur mission: bring the same innovation, transparency, and ease to renting that we’ve brought to home shopping.
- Advocating for clients in real estate is more than just a checkmarkHow a powerful blend of systems, quality leads and the right partner has helped this brokerage thrive.
- 3 key marketing pointers from a RE/MAX marketing execAbby Lee explains why trust is the top quality to leverage right now.
- 5 Agents Share ‘True Value’ of RE/MAX AffiliationA collaborative community is just one of the many competitive advantages of the brand.
- Death to Excel: The silent killer in your brokerageStop relying on spreadsheets to make decisions. Take a lesson from the world’s top-performing companies and switch to a business intelligence platform.
- Real estate agents get financial lifeline as Upfront and Liquid partnerThe new commission integration addresses market changes and improves cash flow for agents and brokerages.
- How to put some pep in your real estate ‘pop-bys’Making fun, personal connections with clients is still one of the best ways to stay top of mind and give your brand a boost.
- How to create a content strategy for your personal brandThis comprehensive guide for real estate agents will help you get started with content creation and stand out from the crowd.
- How to turn one real estate listing into 10 pieces of contentWith these tips and approaches below, you can transform just one real estate listing into a selection of content you can use digitally and on the ground.
- Stop using spreadsheets! 3 ways to tap into your dataFeel like your brokerage data is hidden in too many different places? Learn how to integrate your existing tools and unlock the full potential of your business.
- Unveiling Realtor.com's 2025 housing forecast for agentsWhich trends will have the biggest impact on your market? Use this data to hone your talking points and help your clients make informed decisions.
- RE/MAX Report: 41% of Gen Z, Millennials Use Social Media for Real Estate InfoLearn more about the priorities of today’s younger generation real estate consumers
- Five design trends that will dominate 2025, according to ZillowWhole-home batteries, cozy living and home libraries are emerging trends, according to Zillow data.
- Content marketing 101 for real estate agentsContent marketing shares key info, updates, and showcases your brand and expertise to engage potential clients, both online and offline.
- 30 TikTok Video Ideas For Real Estate AgentsAlready on Facebook, Instagram, LinkedIn, and YouTube? Consider joining TikTok too—it’s not just for Gen Z and can help expand your reach.
- The do's and don'ts of crafting compelling listing descriptionsWe've all judged a book by its cover. The same goes for property listings — make sure yours shines to highlight its full potential and attract the right buyers.
- 4 ways to use Realtor.com’s new dynamic map layers with clientsRealtor.com is launching a data-powered tool for home that's easy to use, packed with insights, and will elevate your client conversations.
- How Private Listing Networks harm agents & consumersIn a video interview, Zillow President Susan Daimler discusses how private listing networks limit buyer access and may lower sale prices for sellers.
- How one mortgage lender puts underserved homebuyers firstHomebuying is exciting, yet anxiety-inducing, as it's often life's biggest purchase. Rate helps aspiring buyers overcome obstacles to reach the closing table.
- 8 ways to get a stale listing noticed againIs your listing feeling stale? Even with great planning, it happens. Luckily, you can revive it with proven tactics to breathe new life into your listing.
- Real estate websites: Everything new agents need to knowLearn how to build a strong presence as a new agent by establishing and strengthening your online presence
- How Michigan’s top-selling team leader built success using Realtor.com PRO leadsLearn how the leader of the #1 selling team in Michigan built his team’s success with leads from Realtor.com PRO
- How to use AI to scale your businessNow is the time to scale your business effortlessly with the help of AI.
- Is it a good time to refinance now that mortgage rates are finally falling?Interest rates are near the lowest they’ve been in more than a year.
- Who Pays the Real Estate Commission and Closing CostsMany buyers and sellers are not quite clear on commission and closing costs.
- 9 important agent takeaways from the NAR lawsuit settlementUnderstand what agents need to know about practice changes so they can thrive in the post-settlement environment.
- Realtor.com backs buyer agency for underrepresented groupsCMO Mickey Neuberger explains why buyer representation is so important, and how agents and industry partners can help.
- How a global referral network can drive local business for real estate prosTwo agents share why aligning with a real estate brand recognized around the world, like RE/MAX, can open vast new possibilities for business.
- What listing enhancements can do for your next listingToday’s tools allow agents to create beautiful and interactive listings for any property.
- Why one team is pushing hard on Listing Showcase — and seeing resultsAgent Dusty LaBossiere of Century 21 in Georgia says sellers have been “super excited about the product,” and it’s giving his team a competitive advantage.
- 4 ways agents can rejuvenate a stale listingIf you have a listing that’s been sitting on the market for more than three months, it may be time to rethink your strategy.
- 4 ways AI can help you uplevel your listingsArtificial intelligence is here, but it doesn’t have to be daunting. Don’t get left behind — leverage AI to enhance your listings and engage buyers.
- No. 1 RE/MAX team reveals 6 tips for agents to excel in 2024Industry watchers are hoping for a turnaround in real estate this year, but no matter the market, there are several ways agents can excel in 2024 and beyond.
- Streamlined tech, innovation set RE/MAX apartChief Information Officer Grady Ligon shares why agents and brokers embrace the RE/MAX tech platform, and what tools are on the horizon.
- With RE/MAX tools, great marketing is simple — and it pays offSocial media and targeted digital campaigns can connect you with potential clients. And the right brand can provide an added boost.
- How to create a successful real estate listing using AINew AI-powered products can help agents produce listings that entice buyers and impress sellers.
- EXIT Realty: Making work meaningfulAt EXIT, work isn't just about a paycheck. It's about leaving a legacy. EXIT puts its people first, empowering them "to live their why."