Buyers eye 2026 as the year to make their move
A recent survey of prospective buyers found that most are motivated to close in the next year, and many are willing to pay more for certain amenities.
December 9, 2025
Agent News
Insights, advice and essential news to help agents keep moving forward.
- Want to succeed in 2026? Stay productive during the slow seasonJust because your clients are taking a break from real estate doesn’t mean you should. Smart agents use this time to improve their skills and businesses.November 25, 2025
- Shutdown chipping away at confidence in housing marketDisruptions to federal loan and flood insurance programs are impacting transactions, agents report, while consumers say they are holding off on major purchases.November 7, 2025
- Alexander brothers detail defamation claims against The Real DealThe Nov. 3 complaint seeks $500M in damages, alleging TRD ran “false and misleading stories” accusing the brothers of rape. They are currently awaiting trial.Updated November 12, 2025
More in Agents
- Buyer agents asking for higher fees than they were 3 years agoDespite some reports suggesting agent commission rates were dropping, a CPC report finds that 95% of buyer agents ask for 2.5-3% of a home’s final sale price.November 4, 2025
- How to stay competitive as AI enters a ‘new frontier’Most real estate pros agree: AI won’t replace agents. But those who use it to grow their business must do so responsibly and thoughtfully to keep client trust.October 23, 2025
- How to sell in fall and winter’s cooler housing marketAgents and home sellers need to have “honest and candid conversations about market conditions,” according to Coldwell Banker Affiliates President Jason Waugh.October 15, 2025
- How to avoid that 'awkward' price reduction conversationAs more homes undergo price cuts, four real estate pros offer strategies for setting expectations with sometimes “unrealistic” sellers.October 13, 2025
- Part-time agents need our help. What are we waiting for?Dual-career and part-time agents have a lot to offer — but they need access to the same kind of training and support that helps full-time agents find success.October 4, 2025
- How teams end up ‘burning money,’ and the key to profitabilityTo be successful, real estate teams need to spend wisely on technology and leads — but first, they must find the right people and “leverage their talent.”September 29, 2025
- The ‘formula’ for team success — starting with who to hireReal estate is now a “skills-based market,” and teams must lean into specialization and rigorous execution to get ahead, says strategist and coach Verl Workman.September 9, 2025
- How real estate has shifted dramatically in the past 5 yearsIn an industry often perceived as “old fashioned,” digital technologies are now the norm — and agents of all ages are embracing them. See what else has changed.September 1, 2025
- How one agent wins clients with her Gen Z ‘brain rot’ videosGoing viral helped agent Margie Doucette Marasco get new referrals. The key to her success? Videos edited by her Gen Z son, which racked up millions of views.August 26, 2025
- ‘Unfiltered’: Why agents should lean into ‘provocative marketing’Watch the conversation as HomeStack CEO Will Grewal offers advice for agents facing a tech-dominated future. One tip? “Be bold” when sharing your value props.August 25, 2025
- From early widowhood to luxury success in Atlanta real estateBrandi Lewis, a veteran agent with a star-studded client list, grew her business through authentic marketing and old-school relationship-building.August 6, 2025
- Decoded: The hidden costs of high commission splitsThe appeal is understandable, but many agents who choose a high commission split model today may not have the foundation they need to make the most of it.July 28, 2025
- Nearly half of agents say local markets favor buyers: Real surveyReal’s June survey also found that a majority of the growing brokerage’s agents are now putting AI tools to work every day to bolster their productivity.July 23, 2025
- Decoded: 5 things brokers can do to increase walk-in trafficFrom offering mortgage pre-qualifications to improving office signage, these simple strategies can help bring buyers and sellers back into your office.July 21, 2025
- ‘Unfiltered’: Are agents ready for a buyers market?Watch the conversation with Dan Cooper as the tech entrepreneur reminds agents that they “have to put in the work” as the market shifts in buyers’ favor.July 18, 2025
- Agent-built AI chatbot serves up real advice with a sense of humorJay Thompson created the "Real Estate Therapist" AI assistant to talk agents off the ledge, draft tricky messages and add some levity to a tough job.July 11, 2025
- ‘It’s all looking great’ for the M’s of M2 Property Group in TexasFor childhood pals Myra Garcia and Maelia Davis, a winding path to real estate paid off as the duo burns it up in south and central Texas with $60M in listings.July 10, 2025
- 20% down? How to help buyers who don’t know that’s a mythMost clients don’t know what a typical down payment is — in fact, it’s one of the biggest misunderstandings among buyers, according to NAR research.July 7, 2025
- ‘Unfiltered’: Social media that pays — and the channels to skipWatch the conversation as content marketing pro Matt Tompkins explains how to get started on social media, pitfalls to avoid, and a “big missed opportunity.”July 3, 2025
- Agents rethink pricing strategies as buyers gain leverageTwo new agent surveys indicate that while affordability remains a top concern for home shoppers, the market is starting to favor buyers.June 25, 2025
