Agent News

For some homebuyers, their "fur babies" come first. Agents who know how to best serve clients with pets can land more business, and maybe a few nose nuzzles.

Agents need to be prepared for anything, from spills to smells, all while keeping their clients happy and hydrated.

With an Instagram following of 50,000 and nearly 60 sales so far this year, the Upstate Curious team is taking over the Hudson Valley.

A new report identified areas with the biggest increases and decreases in days on market. Agents in Erie, Charleston and Chico share their insights.

When you're building your business through networking, think beyond referrals. Make yourself indispensable by becoming a "resource directory" for clients.

The iBuyer hopes to attract more agents with an expansion of their loyalty program and increased commissions.

If you're not prioritizing reviews, you're losing clients. Learn when and how to make the ask, even if you're just starting out.

Agents surveyed for NAR's Profile of Home Staging reported that staged homes can sell faster and for more money, even in a sellers market.

When Jay Thompson needed to find a great local agent, he went looking for someone with a solid online presence and good reviews — who also responded to calls.

Sallion doesn't take his success for granted. He's dedicated himself to philanthropy and supporting Black agents at Sotheby's Realty and beyond.

Managing a downturn as a new agent can be challenge — and an opportunity. It's time to focus on your business strategy, brush up on your skills, and network.

Two recent reports showed median U.S. home prices dropping year-over-year in February, the first such drop in a decade. But the local view varies.

Matt Lionetti channeled his desire to entertain into real estate videos, where he's gained millions of views — and million-dollar deals.

An agent's job is rarely just 9-5, and it can be hard to carve out time for breaks when clients are counting on you. But it's possible — and important.

It might seem like sellers are slashing prices, desperate for a sale. But while price cuts are up, agents say they're still the exception.

Price point shouldn't determine your level of service. But luxury pro Farrah Brittany of The Agency notes a few considerations when working with luxury buyers.

ShowingTime's Showing Index found that home showings were way up in January over December. Are agents on the ground seeing the same trend?

Agents are returning to tried-and-true ways of doing business, prioritizing relationships and embracing the tools and approaches that always worked.

Many agents brand themselves as experts. If you've done the work to earn that title, how do you stand out and get noticed?

Agents in Cleveland, Austin and San Francisco see reason for optimism as their local markets stabilize, or even take off.

The commissions are lower, but so is the effort. Representing a client in an iBuyer transaction takes less time and can supplement an agent's business.

A Zillow survey found that incorrect pricing topped the list of seller regrets — underscoring the need for agents to help set clear expectations.

Building your SOI is critical to long-term success in real estate. Veteran agent Jay Thompson offers practical tips for growing and nurturing your sphere.

Volunteering Works and the Good Neighbor Awards recognize real estate agents who donate their time and skills to community organizations.

Most agents are hardworking and professional, says broker Phil Faranda. But those who aren't can damage your brand and the industry — and should be terminated.

You can fix up a house — but you can't fix the neighbors. Despite the horror stories, there are a few ways to prevent neighbor woes from ruining a sale.

Agents worry about homes showing well or deals falling through — should they also worry about getting sued? Unfortunately, it happens more than you may think.

Anyone can benefit from coaching — even experienced pros — if you find the right fit. Veteran agent Jay Thompson offers tips on how to choose a great coach.

In a down market, the grass might look greener elsewhere. But if you regularly — and genuinely — connect with your agents, they'll have a reason to stay.

To find the right match, you need to know yourself first. Assess your strengths, determine what kind of agent you need, and always keep your eyes open.

In football, a competitive drive and strong work ethic are key to success. No wonder players turn to careers in real estate, which requires similar traits.

If you're ready to invest in your real estate business this year, a few thousand dollars can make a significant impact.

Wheeler, a John L. Scott broker in Tacoma, Wash., was VP of association affairs at NAR, a local industry leader, and a volunteer at several housing nonprofits.

Agent Kelly Gill understands the trauma caused by addiction, and she has made it her mission to help others affected by a family member's stuggles.

Even with ample market data at their fingertips, some clients are stuck in the past. J. Philip Faranda offers tips for providing a dose of reality.

A new report by the National Association of Realtors looked at which work habits and technology adopted during the pandemic are here to stay.

Sellers may still hope to get multiple offers with minimal effort, but that’s not the reality in 2023. Pricing, prep are key to a faster sale.

See how two real estate pros went "all in" on branding to differentiate themselves and showcase their strong points.

In a crowded marketplace, branding can mean the difference between "just another name in the directory" and a memorable business that attracts more clients.

A Florida real estate agent who works with high-profile buyers and sellers offers five tips for maintaining client security and privacy.

As we prepare to close out the year, it’s the perfect time to celebrate the many ways in which agents are working to support the causes they believe in.

Agent Heather McDonough Domi co-founded NYRAC with a mission “to elevate the ethical standards of our profession" through advocacy and collaboration.

Delaware agent Kerry Wendel's Guilty Girls Giving Group turns fashion into philanthropy, providing donations to organizations in need.

After New York City agent Inez Wade lost her brother to cancer, she started a research fund — and uses her real estate commissions to help grow it.

Justine Jiminez Garcia, a Cuban immigrant who has built a successful real estate business, now works to help the next generation succeed.

Richard, a lifelong Baton Rouge resident, leads the Cajun Ladies Crisis Team, a group of volunteers offering assistance and donations after natural disasters.

Eden Village, a tiny-home community for the chronically homeless, opened its doors in 2018. There are now 11 tiny home villages underway around the country.

As you plan your schedule for 2023, consider attending a conference or two. Jay Thompson offers tips on what to look for and how to cut costs.

It's not always easy to juggle your clients' emotional and transactional needs, but remembering these points can help.

Will Holmes, who leads agent growth at the tech-powered real estate company, talks about how and why agents play an essential role with the iBuying platform.

Programs offering 100% financing can get qualified buyers into homes, helping agents close more transactions.

Educating buyers about mortgage rate buydowns can mean more closed deals for agents.

Broker J. Philip Faranda knows how hard it is to give up on a client, especially after investing time and effort — but sometimes it's best to say goodbye.

A Zillow survey finds potential homebuyers spend as much time researching the purchase of a new TV as they do looking for the best mortgage loan.

Taub, a NYC agent with Sotheby's International Realty, helps feed families in her community as a volunteer and board member at the New York Common Pantry.

Fields, an agent in Scottsdale, AZ, has made a "lifelong commitment" to Teen Lifeline, an organization working to eradicate teen suicide.

Utah agent Laurie Read launched a foundation in her brother’s memory that funds equipment to "protect the officers who put their lives on the line every day."

Ealy founded the mentoring program TWST4Girls in 2014, bringing hope and opportunities to at-risk youth and their families.

It's easy to get caught up in hustle culture, but Jay Thompson says this is a great time to reset and take a day off. It might even help your business.

In an era of tech-enabled everything, door-knocking might seem quaint — but it can be an effective, low-cost way to build connections and generate leads.

Industry veteran (and news junkie) Jay Thompson says agents can help themselves and their clients by reading beyond market headlines, putting news in context.

While some consumers are adjusting to the realities of the current market, others are holding onto the past — or hoping for an unlikely future.

Team leaders Renee and Jeffrey Funk advise agents to focus on relationships, strategies and opportunities during this changing season of real estate.

When done right, open houses are still an effective way to generate leads.

Networking through traditional business and civic organizations still exists, but it’s just one way to build relationships with clients, peers and mentors.

The social media sensation drives plenty of traffic to the listings it features, but it may not help your sale.

The headlines are scary, but Jay Thompson advises agents to focus on fundamentals and to try not to panic — the market is just normalizing.

Home inspectors don't want to be "the bad guy." They offer tips for agents to help their clients through the inspection process.

New agent failure rates are high, often because people jump into the industry without realistic expectations.

Agents in Washington and Florida see steady buyer demand due to geography, lifestyle factors.

While agents aren't seeing a flood of city-to-suburbs movers, buyers continue to prioritize quality of life, space and flexible floor plans.

Jay brings his extensive real estate industry experience, balanced perspective, and a love of writing to Real Estate News.

No one should go into real estate expecting a quick payoff, but hard work and a commitment to learn increase the odds of success.

Millennials account for 43% of home buyers, but their preferences and approach to buying differ from previous generations.

Agents across the country are seeing a change in buyer activity, but some markets are still faring well in the face of economic uncertainty.

Agents share how developing their Instagram and other social media channels has been instrumental in building their brand and boosting their sales.

As buyers and sellers struggle to understand their options in a shifting market, agents who can help them navigate the numbers will have a leg up.