Agent News

A recent survey of prospective buyers found that most are motivated to close in the next year, and many are willing to pay more for certain amenities.

The average buyer agent commission was 2.42% in Q3 — up from 2.36% last year after the NAR settlement took effect, according to a new Redfin data analysis.

Just because your clients are taking a break from real estate doesn’t mean you should. Smart agents use this time to improve their skills and businesses.

Disruptions to federal loan and flood insurance programs are impacting transactions, agents report, while consumers say they are holding off on major purchases.

The Nov. 3 complaint seeks $500M in damages, alleging TRD ran “false and misleading stories” accusing the brothers of rape. They are currently awaiting trial.

Despite some reports suggesting agent commission rates were dropping, a CPC report finds that 95% of buyer agents ask for 2.5-3% of a home’s final sale price.

Most real estate pros agree: AI won’t replace agents. But those who use it to grow their business must do so responsibly and thoughtfully to keep client trust.

Agents and home sellers need to have “honest and candid conversations about market conditions,” according to Coldwell Banker Affiliates President Jason Waugh.

As more homes undergo price cuts, four real estate pros offer strategies for setting expectations with sometimes “unrealistic” sellers.

Dual-career and part-time agents have a lot to offer — but they need access to the same kind of training and support that helps full-time agents find success.

To be successful, real estate teams need to spend wisely on technology and leads — but first, they must find the right people and “leverage their talent.”

Real estate is now a “skills-based market,” and teams must lean into specialization and rigorous execution to get ahead, says strategist and coach Verl Workman.

In an industry often perceived as “old fashioned,” digital technologies are now the norm — and agents of all ages are embracing them. See what else has changed.

Going viral helped agent Margie Doucette Marasco get new referrals. The key to her success? Videos edited by her Gen Z son, which racked up millions of views.

Watch the conversation as HomeStack CEO Will Grewal offers advice for agents facing a tech-dominated future. One tip? “Be bold” when sharing your value props.

Brandi Lewis, a veteran agent with a star-studded client list, grew her business through authentic marketing and old-school relationship-building.

The appeal is understandable, but many agents who choose a high commission split model today may not have the foundation they need to make the most of it.

Real’s June survey also found that a majority of the growing brokerage’s agents are now putting AI tools to work every day to bolster their productivity.

From offering mortgage pre-qualifications to improving office signage, these simple strategies can help bring buyers and sellers back into your office.

Watch the conversation with Dan Cooper as the tech entrepreneur reminds agents that they “have to put in the work” as the market shifts in buyers’ favor.