Agent News

Agents today are inundated with options for services and partnerships, but alignment is key, according to a panel of real estate professionals.

Watch the conversation as $6B agent James Harris champions old-school door-knocking and modern AI tools — and explains how saying “no” to clients builds trust.

Consumer interest also appears low, with nearly 70% of agents saying no client has asked for their home to be marketed privately, a Real Brokerage survey found.

Brown Harris Stevens CEO Bess Freedman draws a clear line between private listings and PLNs: “You have to be honest” about days on market, she says.

Compensation remains stable, but agents have mixed views on private listings and consolidation — and they want more from MLSs, a Cotality/ResiClub survey found.

The debate focuses on consumers, marketing strategies, flexibility, privacy and even morality. But it’s really about who controls access to the housing market.

New reports from Realtor.com and Zillow identify the ideal listing windows as demand — and competition — builds.

Recent surveys suggest agents are cautiously optimistic about the market as affordability improves, but rising economic uncertainty could be a spoiler.

A recent survey reveals how emotions and economic pressures influence buyers, sometimes leading to poor decisions and post-purchase regrets.

Tal, Oren and Alon Alexander were found guilty of multiple federal sex crimes in a case brought against the celebrity brokers and their brother in late 2024.

AI is helping agents score leads, says Leo Pareja. But if they don’t ask where those leads are coming from, how will they know which resources to invest in?

When a longtime member lets their dues lapse after recalculating the value of association membership, that's worth paying attention to.

A veteran real estate agent has rolled out an AI-assisted “buyer profile” site to help fellow agents avoid wasting time on clients who aren’t ready to act.

A Real Brokerage survey found agent optimism at an 11-month high amid improving affordability and signs that the housing market may be starting to recover.

Standard commission practices harm consumers and fail to reward good agents (or discourage bad ones), according to a new report from the Consumer Policy Center.

Watch the conversation as marketing strategist Neel Dhingra lays out a 90-day video content plan for agents and reveals the key to winning online.

Consumers judge agents long before they ever make contact. Find out what it is about your headshot, email, website and more that could be driving clients away.

Watch the conversation as coaching expert Tom Ferry identifies strategies agents can deploy today to boost their business in the new year.

Home shopper keyword searches on Zillow revealed a preference for adaptable homes with regional characteristics over square footage and luxury.

Despite market shifts, recent surveys suggest sellers still want top dollar and first-time buyers are sidelined. But agents are hoping for better days ahead.