When did we start caring more about metrics than clients?
In an era of influencers and personal branding, more agents are prioritizing performative metrics over true agency — but consumers are losing patience.
June 27, 2026
Agent News
Insights, advice and essential news to help agents keep moving forward.
- Why agents should talk ‘more about payments than price’Florida-based Keyes Company wants prospective buyers to arrive at a showing “understanding the full costs” of homeownership, President Christina Pappas said.June 22, 2026
- For real estate to be a true profession, we must first raise the barAgents help clients with one of the most significant financial and legal transactions of their lives, yet the industry requires minimal standards for licensure.June 20, 2026
- NAR: Stop calling yourself a ‘top Realtor’The association’s trademark lawyer told attendees at NAR’s midyear meetings that Realtor is not a job title — and encouraged members to report use violations.June 17, 2026
More in Agents
- What today’s agents want from tomorrow’s brokeragesStrong tech offerings are crucial, agents said during a recent T3 Sixty webinar — but brokerages shouldn’t sleep on networking and marketing support.June 9, 2026
- Survey: Most CRMLS users support Clear CooperationMore than two-thirds of agents took a supportive or neutral stance. Criticism was largely focused on the difficulty of meeting the one-day listing requirement.May 12, 2026
- Today’s housing market favors storytellers — and video is kingVideo can no longer be viewed as an extra in marketing, argues Real exec Jason Cassity — it is now “the most efficient distribution channel for your brand.”May 5, 2026
- Most homebuyers go over budget — a concern for lendersA survey of recent buyers and LOs found that affordability is a top stressor, and nearly half of young buyers have been at risk of missing a mortgage payment.May 4, 2026
- What works — and what doesn’t — in agent-vendor relationshipsAgents today are inundated with options for services and partnerships, but alignment is key, according to a panel of real estate professionals.May 2, 2026
- ‘Playmakers’: ‘Where most agents go wrong’ and how to fix itWatch the conversation as $6B agent James Harris champions old-school door-knocking and modern AI tools — and explains how saying “no” to clients builds trust.April 25, 2026
- Majority of agents ‘would not recommend’ private listingsConsumer interest also appears low, with nearly 70% of agents saying no client has asked for their home to be marketed privately, a Real Brokerage survey found.April 20, 2026
- Confronting real estate’s ‘very destructive’ narrativeBrown Harris Stevens CEO Bess Freedman draws a clear line between private listings and PLNs: “You have to be honest” about days on market, she says.April 4, 2026
- How real estate agents view commissions, PLNs and MLS valueCompensation remains stable, but agents have mixed views on private listings and consolidation — and they want more from MLSs, a Cotality/ResiClub survey found.April 1, 2026
- Private listings aren’t about choice — they’re about powerThe debate focuses on consumers, marketing strategies, flexibility, privacy and even morality. But it’s really about who controls access to the housing market.March 28, 2026
- Listing during these weeks could net sellers thousands moreNew reports from Realtor.com and Zillow identify the ideal listing windows as demand — and competition — builds.March 18, 2026
- Agents are banking on stronger spring salesRecent surveys suggest agents are cautiously optimistic about the market as affordability improves, but rising economic uncertainty could be a spoiler.March 14, 2026
- What buyers are stressed about — and how agents can helpA recent survey reveals how emotions and economic pressures influence buyers, sometimes leading to poor decisions and post-purchase regrets.March 12, 2026
- Jury convicts Alexander brothers in sex trafficking caseTal, Oren and Alon Alexander were found guilty of multiple federal sex crimes in a case brought against the celebrity brokers and their brother in late 2024.March 10, 2026
- The ‘magical question’ eXp’s CEO wants every agent to askAI is helping agents score leads, says Leo Pareja. But if they don’t ask where those leads are coming from, how will they know which resources to invest in?March 10, 2026
- Why I left NAR (but not the industry)When a longtime member lets their dues lapse after recalculating the value of association membership, that's worth paying attention to.March 6, 2026
- New pre-showing tool aims to quickly ID serious buyersA veteran real estate agent has rolled out an AI-assisted “buyer profile” site to help fellow agents avoid wasting time on clients who aren’t ready to act.March 2, 2026
- Agent confidence up as market approaches ‘healthier balance’A Real Brokerage survey found agent optimism at an 11-month high amid improving affordability and signs that the housing market may be starting to recover.January 30, 2026
- ‘Inflated’ agent fees cost consumers thousands, report claimsStandard commission practices harm consumers and fail to reward good agents (or discourage bad ones), according to a new report from the Consumer Policy Center.January 22, 2026
- ‘Playmakers’: The ‘No. 1 way to get more views on social media’Watch the conversation as marketing strategist Neel Dhingra lays out a 90-day video content plan for agents and reveals the key to winning online.January 21, 2026
