Agent confidence up as market approaches ‘healthier balance’
A Real Brokerage survey found agent optimism at an 11-month high amid improving affordability and signs that the housing market may be starting to recover.
January 30, 2026
Agent News
Insights, advice and essential news to help agents keep moving forward.
- ‘Playmakers’: The ‘No. 1 way to get more views on social media’Watch the conversation as marketing strategist Neel Dhingra lays out a 90-day video content plan for agents and reveals the key to winning online.January 21, 2026
- Marketing mistakes that can sink a deal — and how to fix themConsumers judge agents long before they ever make contact. Find out what it is about your headshot, email, website and more that could be driving clients away.January 3, 2026
- ‘Playmakers’: The ‘most underutilized’ opportunity for agentsWatch the conversation as coaching expert Tom Ferry identifies strategies agents can deploy today to boost their business in the new year.December 29, 2025
More in Agents
- Zillow wrapped: What buyers searched for in 2025Home shopper keyword searches on Zillow revealed a preference for adaptable homes with regional characteristics over square footage and luxury.December 26, 2025
- Agents see more market balance, but some buyers still shut outDespite market shifts, recent surveys suggest sellers still want top dollar and first-time buyers are sidelined. But agents are hoping for better days ahead.December 17, 2025
- Buyers, sellers feeling good about their prospects in 2026Optimism runs high — even as consumers and agents foresee more economic uncertainty ahead, a new survey found. And nearly everyone is worried about money.December 13, 2025
- Buyers eye 2026 as the year to make their moveA recent survey of prospective buyers found that most are motivated to close in the next year, and many are willing to pay more for certain amenities.December 9, 2025
- Why today’s market is driving up buyer agent commissionsThe average buyer agent commission was 2.42% in Q3 — up from 2.36% last year after the NAR settlement took effect, according to a new Redfin data analysis.December 8, 2025
- Want to succeed in 2026? Stay productive during the slow seasonJust because your clients are taking a break from real estate doesn’t mean you should. Smart agents use this time to improve their skills and businesses.November 25, 2025
- Shutdown chipping away at confidence in housing marketDisruptions to federal loan and flood insurance programs are impacting transactions, agents report, while consumers say they are holding off on major purchases.November 7, 2025
- Alexander brothers detail defamation claims against The Real DealThe Nov. 3 complaint seeks $500M in damages, alleging TRD ran “false and misleading stories” accusing the brothers of rape. They are currently awaiting trial.Updated November 12, 2025
- Buyer agents asking for higher fees than they were 3 years agoDespite some reports suggesting agent commission rates were dropping, a CPC report finds that 95% of buyer agents ask for 2.5-3% of a home’s final sale price.November 4, 2025
- How to stay competitive as AI enters a ‘new frontier’Most real estate pros agree: AI won’t replace agents. But those who use it to grow their business must do so responsibly and thoughtfully to keep client trust.October 23, 2025
- How to sell in fall and winter’s cooler housing marketAgents and home sellers need to have “honest and candid conversations about market conditions,” according to Coldwell Banker Affiliates President Jason Waugh.October 15, 2025
- How to avoid that 'awkward' price reduction conversationAs more homes undergo price cuts, four real estate pros offer strategies for setting expectations with sometimes “unrealistic” sellers.October 13, 2025
- Part-time agents need our help. What are we waiting for?Dual-career and part-time agents have a lot to offer — but they need access to the same kind of training and support that helps full-time agents find success.October 4, 2025
- How teams end up ‘burning money,’ and the key to profitabilityTo be successful, real estate teams need to spend wisely on technology and leads — but first, they must find the right people and “leverage their talent.”September 29, 2025
- The ‘formula’ for team success — starting with who to hireReal estate is now a “skills-based market,” and teams must lean into specialization and rigorous execution to get ahead, says strategist and coach Verl Workman.September 9, 2025
- How real estate has shifted dramatically in the past 5 yearsIn an industry often perceived as “old fashioned,” digital technologies are now the norm — and agents of all ages are embracing them. See what else has changed.September 1, 2025
- How one agent wins clients with her Gen Z ‘brain rot’ videosGoing viral helped agent Margie Doucette Marasco get new referrals. The key to her success? Videos edited by her Gen Z son, which racked up millions of views.August 26, 2025
- ‘Unfiltered’: Why agents should lean into ‘provocative marketing’Watch the conversation as HomeStack CEO Will Grewal offers advice for agents facing a tech-dominated future. One tip? “Be bold” when sharing your value props.August 25, 2025
- From early widowhood to luxury success in Atlanta real estateBrandi Lewis, a veteran agent with a star-studded client list, grew her business through authentic marketing and old-school relationship-building.August 6, 2025
- Decoded: The hidden costs of high commission splitsThe appeal is understandable, but many agents who choose a high commission split model today may not have the foundation they need to make the most of it.July 28, 2025
