Agent News

Attracting and retaining strong performers is about more than money. Are you giving people the tools — and the opportunities — they need to thrive?

Brokerages are battling each other (and the portals). Things have gotten loud and contentious, but here’s all you really need to know when talking to clients.

Research based on three decades of data suggests rising home prices are a more likely factor, which aligns with current reports on post-settlement compensation.

The tool shows home shoppers four different offer scenarios — and the odds of each being accepted — along with the option to connect with a partner agent.

How much should agents care about brokerage leadership changes, acquisitions and earnings reports? Enough to stay informed, because clients read headlines too.

Watch the conversation with branding expert Scott Vancea as he reveals agents’ “biggest mistake” and the key to showing up online (hint: it’s not social media).

Despite technology’s growing role in real estate, potential buyers need open houses more than ever after the NAR settlement, says veteran broker Phil Faranda.

Consumers may be increasingly concerned about the economy, but agents in Real’s latest survey are largely feeling positive as they see buyers gain leverage.

Watch the conversation with video coach Kim Rittberg as she explains how agents can connect with more clients by upping their digital game.

A new Redfin survey found that many agents reported higher income in 2024 than in 2023, but concerns about the economy and industry changes persisted.

Following the NAR settlement, top agents are holding an increasing share of listings — and capturing more valuable ones.

While agents tend to shop around in January, movement was unusually subdued last month. To woo top talent, brokerage leaders may have to get creative.

This outdated "professional courtesy," once expected of buyer agents, has passed its expiration date — especially as liability risks have increased.

Watch the conversation with real estate coach Darryl Davis who explains how to get more listings, push through hard times, and win in today’s market.

Watch the conversation as Chris Heller, influential agent turned top exec at companies like OJO/Movoto and Keller Williams, breaks down the keys to success.

Two recent studies found that real estate agent commission rates fell after industry practice changes took effect, but they have largely recovered.

Signed agreements can be changed — but only under certain circumstances. NAR’s general counsel provides scenarios and addresses other common questions.

How much do you really know about buyer agreements? Get the facts from NAR’s general counsel, starting with core requirements, touring agreements and more.

Watch the conversation with NAR’s general counsel as she answers the big, lingering questions about the commissions deal, gives an update on appeals and more.

Most sellers don’t know much about MLSs or private listing networks — but they want an agent who can get their listing in front of the largest pool of buyers.