Agent News

AI is helping agents score leads, says Leo Pareja. But if they don’t ask where those leads are coming from, how will they know which resources to invest in?

When a longtime member lets their dues lapse after recalculating the value of association membership, that's worth paying attention to.

A veteran real estate agent has rolled out an AI-assisted “buyer profile” site to help fellow agents avoid wasting time on clients who aren’t ready to act.

A Real Brokerage survey found agent optimism at an 11-month high amid improving affordability and signs that the housing market may be starting to recover.

Standard commission practices harm consumers and fail to reward good agents (or discourage bad ones), according to a new report from the Consumer Policy Center.

Watch the conversation as marketing strategist Neel Dhingra lays out a 90-day video content plan for agents and reveals the key to winning online.

Consumers judge agents long before they ever make contact. Find out what it is about your headshot, email, website and more that could be driving clients away.

Watch the conversation as coaching expert Tom Ferry identifies strategies agents can deploy today to boost their business in the new year.

Home shopper keyword searches on Zillow revealed a preference for adaptable homes with regional characteristics over square footage and luxury.

Despite market shifts, recent surveys suggest sellers still want top dollar and first-time buyers are sidelined. But agents are hoping for better days ahead.

Optimism runs high — even as consumers and agents foresee more economic uncertainty ahead, a new survey found. And nearly everyone is worried about money.

A recent survey of prospective buyers found that most are motivated to close in the next year, and many are willing to pay more for certain amenities.

The average buyer agent commission was 2.42% in Q3 — up from 2.36% last year after the NAR settlement took effect, according to a new Redfin data analysis.

Just because your clients are taking a break from real estate doesn’t mean you should. Smart agents use this time to improve their skills and businesses.

Disruptions to federal loan and flood insurance programs are impacting transactions, agents report, while consumers say they are holding off on major purchases.

The Nov. 3 complaint seeks $500M in damages, alleging TRD ran “false and misleading stories” accusing the brothers of rape. They are currently awaiting trial.

Despite some reports suggesting agent commission rates were dropping, a CPC report finds that 95% of buyer agents ask for 2.5-3% of a home’s final sale price.

Most real estate pros agree: AI won’t replace agents. But those who use it to grow their business must do so responsibly and thoughtfully to keep client trust.

Agents and home sellers need to have “honest and candid conversations about market conditions,” according to Coldwell Banker Affiliates President Jason Waugh.

As more homes undergo price cuts, four real estate pros offer strategies for setting expectations with sometimes “unrealistic” sellers.