Agent News

Two new agent surveys indicate that while affordability remains a top concern for home shoppers, the market is starting to favor buyers.

“We’re in growth mode. We’re eager to get more great agent partnerships going because we have so many customers we want to serve,” the company said.

Watch the conversation as media strategist Luke Acree explains the key to amplifying your marketing efforts 10x and how to “solve all your problems.”

It may not be flashy, but your MLS is still one of your most powerful tools. Here’s how to use it better — and why it needs your support.

For some buyers, even a small mortgage rate reduction can make the math work on a home purchase. Here’s how agents can help them move forward.

Watch the conversation as Gino Blefari offers tips for struggling agents and explains why it was time to step down as HomeServices’ president and CEO.

Watch the conversation with Jared James as the real estate coach explains why some consumers don’t value agents, and the next big battle among brokerages.

Attracting and retaining strong performers is about more than money. Are you giving people the tools — and the opportunities — they need to thrive?

Brokerages are battling each other (and the portals). Things have gotten loud and contentious, but here’s all you really need to know when talking to clients.

Research based on three decades of data suggests rising home prices are a more likely factor, which aligns with current reports on post-settlement compensation.

The tool shows home shoppers four different offer scenarios — and the odds of each being accepted — along with the option to connect with a partner agent.

How much should agents care about brokerage leadership changes, acquisitions and earnings reports? Enough to stay informed, because clients read headlines too.

Watch the conversation with branding expert Scott Vancea as he reveals agents’ “biggest mistake” and the key to showing up online (hint: it’s not social media).

Despite technology’s growing role in real estate, potential buyers need open houses more than ever after the NAR settlement, says veteran broker Phil Faranda.

Consumers may be increasingly concerned about the economy, but agents in Real’s latest survey are largely feeling positive as they see buyers gain leverage.

Watch the conversation with video coach Kim Rittberg as she explains how agents can connect with more clients by upping their digital game.

A new Redfin survey found that many agents reported higher income in 2024 than in 2023, but concerns about the economy and industry changes persisted.

Following the NAR settlement, top agents are holding an increasing share of listings — and capturing more valuable ones.

While agents tend to shop around in January, movement was unusually subdued last month. To woo top talent, brokerage leaders may have to get creative.

This outdated "professional courtesy," once expected of buyer agents, has passed its expiration date — especially as liability risks have increased.