Agent News

Real estate is now a “skills-based market,” and teams must lean into specialization and rigorous execution to get ahead, says strategist and coach Verl Workman.

In an industry often perceived as “old fashioned,” digital technologies are now the norm — and agents of all ages are embracing them. See what else has changed.

Going viral helped agent Margie Doucette Marasco get new referrals. The key to her success? Videos edited by her Gen Z son, which racked up millions of views.

Watch the conversation as HomeStack CEO Will Grewal offers advice for agents facing a tech-dominated future. One tip? “Be bold” when sharing your value props.

Brandi Lewis, a veteran agent with a star-studded client list, grew her business through authentic marketing and old-school relationship-building.

The appeal is understandable, but many agents who choose a high commission split model today may not have the foundation they need to make the most of it.

Real’s June survey also found that a majority of the growing brokerage’s agents are now putting AI tools to work every day to bolster their productivity.

From offering mortgage pre-qualifications to improving office signage, these simple strategies can help bring buyers and sellers back into your office.

Watch the conversation with Dan Cooper as the tech entrepreneur reminds agents that they “have to put in the work” as the market shifts in buyers’ favor.

Jay Thompson created the "Real Estate Therapist" AI assistant to talk agents off the ledge, draft tricky messages and add some levity to a tough job.

For childhood pals Myra Garcia and Maelia Davis, a winding path to real estate paid off as the duo burns it up in south and central Texas with $60M in listings.

Most clients don’t know what a typical down payment is — in fact, it’s one of the biggest misunderstandings among buyers, according to NAR research.

Watch the conversation as content marketing pro Matt Tompkins explains how to get started on social media, pitfalls to avoid, and a “big missed opportunity.”

Two new agent surveys indicate that while affordability remains a top concern for home shoppers, the market is starting to favor buyers.

“We’re in growth mode. We’re eager to get more great agent partnerships going because we have so many customers we want to serve,” the company said.

Watch the conversation as media strategist Luke Acree explains the key to amplifying your marketing efforts 10x and how to “solve all your problems.”

It may not be flashy, but your MLS is still one of your most powerful tools. Here’s how to use it better — and why it needs your support.

For some buyers, even a small mortgage rate reduction can make the math work on a home purchase. Here’s how agents can help them move forward.

Watch the conversation as Gino Blefari offers tips for struggling agents and explains why it was time to step down as HomeServices’ president and CEO.

Watch the conversation with Jared James as the real estate coach explains why some consumers don’t value agents, and the next big battle among brokerages.