Agents Decoded: Your database is a goldmine — if you use it
Most clients want to work with their agents again, but few do. Why? Because agents don't take full advantage of their CRM and stay in touch with past clients.
Updated September 4, 2023
J. Philip Faranda
Guest Columnist
J. Philip Faranda is a manager and associate broker at Howard Hanna | Rand Realty serving Westchester and Putnam Counties, just north of New York City. He was previously a broker-owner at J. Philip Real Estate, the top independent brokerage in the two counties by transaction sides, which he founded in 2005. He also writes a real estate blog which has been cited by major media outlets.
- Brokers in Focus: Choosing to merge and retire a brandFacing a contraction of his brokerage business, J. Philip Faranda made a previously "unthinkable" decision. Now he wishes he had done it sooner.July 2, 2023
- Brokers in Focus: Rethinking a brokerage exit strategyJ. Philip Faranda grew a thriving brokerage business over 18 years. He never considered selling — but then the market shifted. Here's his story.July 1, 2023
- Agents Decoded: How to avoid falling victim to scamsShady lenders and vendors make big promises that are often too good to be true. Learn how to vet them, and how to spot red flags.May 15, 2023
- Agents Decoded: Networking is a long game — here's how to play itWhen you're building your business through networking, think beyond referrals. Make yourself indispensable by becoming a "resource directory" for clients.April 6, 2023
- Agents Decoded: There's no excuse for bad (agent) behaviorMost agents are hardworking and professional, says broker Phil Faranda. But those who aren't can damage your brand and the industry — and should be terminated.February 22, 2023
- Agents Decoded: Reality check! How to help clients cope with the new marketEven with ample market data at their fingertips, some clients are stuck in the past. J. Philip Faranda offers tips for providing a dose of reality.January 14, 2023
- Agents Decoded: When it's time to fire your clientBroker J. Philip Faranda knows how hard it is to give up on a client, especially after investing time and effort — but sometimes it's best to say goodbye.Updated June 16, 2023
