Agents Decoded: Your database is a goldmine — if you use it
Most clients want to work with their agents again, but few do. Why? Because agents don't take full advantage of their CRM and stay in touch with past clients.
Updated September 4, 2023
Guest Columnist
J. Philip Faranda is a manager and associate broker at Howard Hanna | Rand Realty serving Westchester and Putnam Counties, just north of New York City. He was previously a broker-owner at J. Philip Real Estate, the top independent brokerage in the two counties by transaction sides, which he founded in 2005. He also writes a real estate blog which has been cited by major media outlets.