Agent News

The latest paint color analysis from Zillow finds that buyers are willing to pay more for a home with dark gray and earth-tone walls.

Getting started in real estate is tough — especially in the current market. But the "three C's" and other tips from pros can help new agents succeed.

It's never too late to invest in coaching — even if you've been in the business for decades. And in tough times, it can be a boon.

Seek genuine connections, coaches say, and embrace the four P’s: parents, passions, partnerships and passages (from one life stage to the next).

Everyone messes up from time to time. See the mistakes that set some agents back, but ultimately provided lessons for success.

It's not uncommon for agents and brokers to work alongside spouses, siblings and other family members — see how they make it work + 4 tips for success.

A survey of homebuyers reveals which parts of the financing process buyers understood the least, and how agents can add value through financial education.

Coaches and top agents share their tips for goal-setting success, starting with figuring out what you want, then taking small steps to get there.

Some clients just make agents' jobs harder — either intentionally or through lack of experience. But those challenges can also be opportunities for growth.

Shady lenders and vendors make big promises that are often too good to be true. Learn how to vet them, and how to spot red flags.

For some homebuyers, their "fur babies" come first. Agents who know how to best serve clients with pets can land more business, and maybe a few nose nuzzles.

Agents need to be prepared for anything, from spills to smells, all while keeping their clients happy and hydrated.

With an Instagram following of 50,000 and nearly 60 sales so far this year, the Upstate Curious team is taking over the Hudson Valley.

A new report identified areas with the biggest increases and decreases in days on market. Agents in Erie, Charleston and Chico share their insights.

When you're building your business through networking, think beyond referrals. Make yourself indispensable by becoming a "resource directory" for clients.

The iBuyer hopes to attract more agents with an expansion of their loyalty program and increased commissions.

If you're not prioritizing reviews, you're losing clients. Learn when and how to make the ask, even if you're just starting out.

Agents surveyed for NAR's Profile of Home Staging reported that staged homes can sell faster and for more money, even in a sellers market.

When Jay Thompson needed to find a great local agent, he went looking for someone with a solid online presence and good reviews — who also responded to calls.

Sallion doesn't take his success for granted. He's dedicated himself to philanthropy and supporting Black agents at Sotheby's Realty and beyond.