New platform allows agents to add hyperlocal data to websites
Neighborhood Navigator, created by property data company ATTOM, gives real estate professionals a new way to provide clients with detailed community info.
- Users can search by city, neighborhood or ZIP code to find local data as well as sale trends and price estimates.
- Neighborhood information includes crime rates, demographics, school quality and lifestyle amenities.
- Compared to portals like Zillow or Redfin that focus on listings, ATTOM says its goal is to help real estate pros "provide exceptional services."
A real estate data company has launched an online platform that provides a wide range of housing and community information at the neighborhood level.
ATTOM recently announced the launch of Neighborhood Navigator, which offers city, neighborhood and ZIP code-level data covering a range of real estate topics including demographics, inventory, home values, schools and other community info for markets across the U.S.
Real estate professionals can add Neighborhood Navigator directly to their website, giving their potential clients access to hyperlocal community information when shopping for a home to buy or rent. Customers will be charged a licensing fee for use of the product.
Relocation companies can also use the tool to offer community insights, enabling individuals to make informed decisions about their move and feel more comfortable and familiar with their new surroundings.
"For real estate agents or brokers who want a convenient way to present their users with information about crime rates, school quality, lifestyle amenities, and other relevant community details, they can easily incorporate the Neighborhood Navigator into their web applications using an iFrame," said Sean Mooney, ATTOM's vice president of product management in an email.
Mooney added that Neighborhood Navigator can also generate PDF reports, allowing agents to deliver the content to clients in a printed format.
Other real estate companies, including portals like Zillow and Redfin, offer some similar types of data, but Mooney said ATTOM's platform has a different goal. He believes that while those companies do provide varying amounts of neighborhood information, their main focus is to present property listings and valuations and connect clients with real estate professionals.
"Our goal with this newest solution is to enhance our clients' decision-making process, empower their strategies, and provide exceptional services," said Todd Teta, chief product and technology officer at ATTOM.
The navigator also taps into ATTOM's property data to display recent home sales, price trends in a targeted area and property-level home value estimates.
ATTOM is also known for its distressed property data. While not currently part of Neighborhood Navigator, foreclosure information could be added in the future.
"We constantly listen to our customers' needs and may consider expanding the data available in Neighborhood Navigator," Mooney said. He also noted that the application can be customized, so if foreclosure data were included, for example, customers who prefer not to display that information could opt to hide it in their personalized version.