A man sits in his living room watching Zillow Gone Wild on TV.
Illustration by Lanette Behiry/Real Estate News

Zillow Gone Wild goes HGTV 

The Instagram fave will become a “property event series” on HGTV in 2024, plus The Agency founder Mauricio Umansky will join Dancing with the Stars.

September 14, 2023
2 minutes

Zillow Gone Wild, the social media sensation and occasional bane of real estate agents' existence, is headed to HGTV in early 2024, the network announced this week.

What is the show about? HGTV is producing eight half-hour episodes and a one-hour season finale. Each episode of the "property event series" will feature "three weird, wonderful and wildly quirky homes," according to a press release from the network. Said Loren Ruch, HGTV's head of content, added that the show will give fans "a cheeky glimpse inside the most unusual homes on the market, offering those unexpected 'wow' moments that will keep viewers coming back for more." 

Will agents play a role? Maybe. So far, we just know that "the episodes will share the backstories of their buyers, sellers and unique histories."

Is Zillow involved? To some degree, though right now they're keeping their comments to cheerleading: "We are huge HGTV fans and are excited for the show," a spokesperson said, promising "more details in coming months."

Just how popular is Zillow Gone Wild anyway? Zillow Gone Wild has nearly two million Instagram followers and millions more on other platforms. ZGW — which is not affiliated with Zillow or any MLS — features distinctive homes listed for sale. Some are mansions, some are smaller homes with eccentric characteristics.

Dancing with Mauricio: In other reality TV news, real estate TV star and The Agency founder and CEO Mauricio Umansky has been selected for the 32nd season of Dancing with the Stars, alongside such luminaries as model Tyson Beckford, Oscar winner Mira Sorvino and singer Jason Mraz. Umansky told Good Morning America his family is "so excited" to see him dance on the show, which premieres Sept. 26, "and we're gonna have a ton of fun."

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