ShowingTime+ gives Howard Hanna exclusive access to AI tool
Zillow’s Listing Showcase product will be available only to Hanna agents in the Cleveland and Pittsburgh metros.
Howard Hanna agents in the Cleveland and Pittsburgh areas will have exclusive access to Listing Showcase, Zillow's AI-powered "super listing" tool, following the Feb. 28 announcement of a partnership between the independent brokerage and ShowingTime+.
What's in it for Howard Hanna? The agreement, which lasts for an undisclosed period, will allow only Howard Hanna agents in those two metros to offer Listing Showcase services to home sellers. The tool includes high-resolution photography and interactive virtual tours.
It is the first partnership of this type between ShowingTime+ and a real estate brokerage.
"We believe this partnership will raise the bar for home shopping and selling for Cleveland and Pittsburgh area consumers and give Howard Hanna agents an edge in their marketing to win more customers," said Mike Lane, ShowingTime+ vice president of enterprise sales.
Howard "Hoby" Hanna IV, CEO of Howard Hanna, called Listing Showcase a "game-changer" for the business, saying it will provide powerful exposure to its agents' listings on Zillow.
According to Zillow, Showcase listings receive 68% more page views than non-Showcase listings on the portal.
Why now? The partnership comes at a time when inventory is low in places like Cleveland and Pittsburgh, creating more competition for agents trying to land listings. According to data supplied by Zillow, Cleveland's inventory levels were 55% lower in January compared to a January before the pandemic. Pittsburgh inventory levels are 48% lower for the same period.
Earlier this month, Zillow announced it had expanded access to the Listing Showcase feature. Previously available in just a handful of cities since launching last summer, the subscription-based tool is now offered nationwide but available to a limited number of agents in each market.