Real Estate Insiders Unfiltered with guest Jocelyn Vas
Illustration by Lanette Behiry/Real Estate News

'Unfiltered' podcast: Why ‘hoarding information’ diminishes your value 

Watch the conversation with Jocelyn Vas, Final Offer exec and veteran agent, as she discusses the anxiety agents are feeling and the importance of transparency.

July 7, 2024
2 minutes

NextHome CEO James Dwiggins has emerged as a significant voice on the topics that are shaping the real estate industry: lawsuits, innovation, leadership. But Dwiggins doesn't just answer questions, he asks them of guests on Real Estate Insiders Unfiltered, his podcast with Keith Robinson, NextHome's chief strategic officer.

On this week's episode of Real Estate Insiders Unfiltered, Jocelyn Vas, Chief Knowledge Officer at Final Offer, talks about the buzzword of the year: transparency. 

"It's really chaotic right now," she says, and while agents are trying to navigate change, they also need to understand that consumers expect more from them — more service, more information, more communication.

Watch now to learn more: Vas acknowledges that the changes coming out of the NAR settlement are causing a lot of uncertainty, but she believes they also bring opportunities. 

"And now that this change is looming in front of every agent and broker owner and in our industry as a whole, it really puts us in a position where people are much more willing to consider learning something different."

In her market, for example, buyer agency agreements are already the norm, and she thinks they help agents demonstrate their credibility: "Working for someone without an agreement to me sounds absolutely insane. So in that respect, I feel quite confident when it comes to articulating your value."

And why is that so important? 

"Consumers don't see value in agents because they think that agents hoard information. And I think we were taught to hoard information — that was our superpower," Vas said. 

"I feel the opposite. I feel very much like the more information I can give you, the better guider I can be in what this crazy transaction looks like. But I think in general, transparency across the board is needed. It's not just with compensation. I think it's letting the participant be an active participant."

The views, thoughts and opinions expressed in the Real Estate Insiders podcast belong solely to the podcast creators and guests, and not Real Estate News.

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