Redfin to start listings enforcement in September 

Redfin, which announced in April that it would join Zillow in banning listings that are publicly marketed but not widely shared, is planning to start enforcement in September.

The timing, first reported by Inman, corresponds with the rollout of NAR's delayed listings add-on to the Clear Cooperation policy, which MLSs must implement by Sept. 30.

What Redfin had to say: A rep for the company told Real Estate News on May 22 that Redfin does not yet have additional details to share about how the ban will be enforced.

But the company has been clear about the "why" of its decision. In a blog post announcing the ban, Redfin CEO Glenn Kelman said: "Because we believe that all buyers should be able to see all listings, Redfin.com will not publish any listings that have been publicly marketed before being shared with all real estate websites via the MLS."

What Zillow is doing: On May 28, agents who have listings that are deemed to be out of compliance with Zillow's listings standards will get a notification from the company. Starting June 30, "an agent's third non-compliant listing — and any subsequent non-compliant listings — will be blocked from Zillow and Trulia for the life of the listing agreement between that listing broker and seller," the company said.

Industry reaction: eXp and others have expressed support for Zillow's listing ban, while Homes.com says it will boost listings that Zillow won't display.

A recent survey of MLS and Realtor association leaders took a look at the bigger picture, revealing concerns about how NAR has handled the decision to add a delayed marketing option to the Clear Cooperation policy.

Most respondents (54%) disapproved of NAR's actions, with 20.7% approving and 21.7% offering no opinion. Some expressed frustration with "rushed, vague" communications from NAR. Others viewed it as politically and legally sensible.