In strategic shift, MoxiWorks sells MoxiBalance accounting software
The product will be known as Vero and will be part of the Upfront financial platform while continuing to integrate with MoxiWorks software, the companies said.
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MoxiWorks is doubling down on its sales and marketing solutions and selling off MoxiBalance, a back-office accounting product used by more than 150 brokerages and 20,000 agents in the U.S. and Canada.
The buyer, Vero, is a new division of Upfront, a financial platform for franchisors, brokers and agents. MoxiBalance will be rebranded as Vero. Terms of the deal were not disclosed.
Eric Elfman, the disruption-minded CEO of MoxiWorks, said the move reflects the company's evolution from "a leading legacy software provider into the go-to real estate sales and marketing platform, empowering agents to find, win, and close more deals."
MoxiBalance GM Ishtyaq Ahmed is joining Upfront as chief product officer.
"We're thrilled to bring modern finance and innovation to the back-office space. MoxiBalance is a great platform, and we are excited to add Ish and his 10 years of back-office experience to our team in this deal," said Upfront Co-founder and CEO Mukund (Muk) Venkatakrishnan.
The two companies said in a statement that they will continue to integrate their software and that customers should not experience any disruptions.
UtahRealEstate.com signs leading MLS as first reDataExport customer
Minnesota-based NorthStarMLS will be the inaugural customer for reDataExport, a software solution created earlier this year by the UtahRealEstate.com company of the same name.
The product was designed to bring "efficiency and simplicity to data distribution" to public agencies, universities and others that need housing analysis, said Brad Bjelke, CEO of reDataExport and UtahRealEstate.com. It also protects "confidentiality and integrity" by providing data without granting full access to the MLS system, the company said in a statement.
"Rather than relying on developers and staff to create complex queries to provide statistics, we can now easily configure the data parameters and allow licensees to retrieve data in bulk format quickly and efficiently," said Tim Dain, CEO of Northstar MLS.
DirectOffer adds multilingual AI to its virtual tour experience
Olivia AI, a "real-time voice concierge" that speaks more than 100 languages, is now available as an enhancement to the DirectOffer DO AudioTours experience, the company announced.
"Olivia turns static listings into conversations," said Kathleen Lappe, founder and CEO of DirectOffer. The interactive voice assistant can quickly answer questions about property details, showings and nearby amenities in a way that feels "more personalized, accessible, and responsive, no matter the language or time of day," Lappe added.
DirectOffer is available through MLS platforms including Cotality (formerly CoreLogic), FBS and more.
More tech news
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Realcomp, SkySlope team up: Michigan-based MLS Realcomp is partnering with SkySlope to offer subscribers access to SkySlope Forms and SkySlope Broker Edition, a collection of tools, templates and more that can help real estate pros automate and simplify their workflows.