Enhanced Realtor.com listings; Redfin’s AI bot; a MoxiWorks upgrade 

Editor's note: Technology is a driving force in real estate. From startups to established players, tech companies are constantly innovating, growing and forging partnerships. Here we highlight some of the latest news about the companies that help power the industry. 

Realtor.com launches 'Spotlight Listings'

Agents have a new way to promote properties following this week's announcement of Spotlight Listings, a newly released product from Realtor.com designed to increase listing visibility.

While buyers have gained leverage in recent months, demand has remained tepid. Realtor.com's new listing option aims to help sellers draw more attention to their homes by elevating the listing in search results and maps — placements that can provide "double the visibility," according to a news release. 

The product also includes enhancements to property visuals on listing detail pages and ZIP code-targeted emails sent to local, high-intent buyers.

Realtor.com believes Spotlight Listings, which offers some of the same features as Zillow's Showcase listings, has the potential to "attract serious buyers" and ultimately close more deals. 

Also this week, Realtor.com announced updates to its Local Expert product, which it describes as an agent's "online billboard." Local Expert includes site ads, enhanced profile pages and premium placements in agent search results. 

"As the market shifts in favor of buyers, agents need tools that not only promote homes to motivated buyers but also elevate their personal brand," Owais Siddiqui, Realtor.com senior director of product management, said in the release. "Spotlight Listings and Local Expert deliver a powerful combination."

Redfin introduces AI-powered conversational search for buyers

This story was written by Lisa Stiffler and originally appeared on GeekWire, which covers technology and business, including the real estate industry. 

Real estate brokerage platform Redfin released a conversational chatbot to help house hunters search for homes using natural language.

The tool lets users describe what they want and refine results through back-and-forth dialogue. Unlike real estate platforms that offer only one-off natural-language queries, Redfin says its chatbot can ask clarifying questions, respond to feedback, and surface more tailored recommendations.

"We relied on search filters to define queries for years, but people share more about their preferences when it's a conversation," Ariel Dos Santos, Redfin senior vice president of product and design, said in a statement.

Seattle-based Redfin, acquired by Rocket Companies in July, built the system with Sierra, the AI customer experience platform recently valued at $10 billion.

Read more on GeekWire.

MoxiWorks debuts RISE

Real estate software company MoxiWorks has unveiled RISE, its newest marketing platform for agents, teams and brokerages.

MoxiWorks already offers a suite of AI-powered marketing products, but RISE is described by the company as a platform "built with artificial intelligence at its foundation," according to a news release. 

A key difference between RISE and traditional CRMs or AI agent assistants, MoxiWorks says, is that it isn't just responsive to agent inputs, but "continuously interprets client behavior, predicts buyer and seller intent, and proactively surfaces where agents should focus their time throughout their day," offering suggestions for what the agent should do next.

"In real estate, lost business usually isn't from bad service, it's from lack of follow-up," MoxiWorks CEO Eric Elfman said in the announcement.

"RISE knows who an agent needs to contact and when, and takes care of the work that gets in the way of real connection. It's not another chatbot waiting for a question, it's a tool designed for real estate that helps agents focus on what matters most, their clients," Elfman added.

The product was developed over the course of more than a year, the company said, and its features include daily contact prioritization, predictive modeling to identify which clients are most likely to transact, and personalized marketing content.

Agents can also customize the tool through their responses to RISE's recommendations. The platform is currently available to select brokerages and agents and will roll out nationwide in 2026.

More tech news

CRMLS adopts new SkySlope product: California's largest MLS is expanding its partnership with SkySlope, a transaction management software company. CRMLS currently offers SkySlope Forms, an integrated product that makes it easier for subscribers to find and fill out contracts and other forms. The MLS is now adopting SkySlope's "Breeze," which is aimed at simplifying the completion of seller disclosures. "As the industry evolves, we're focused on partnerships that bring lasting value and real innovation," CRMLS CEO Art Carter said in a news release. "Breeze offers an end-to-end approach to disclosures, combining ease of use with smart, ongoing support."

Bright MLS integrates Paragon Connect: The nation's largest MLS is partnering with ICE Mortgage Technology to bring the software company's mobile-first platform to its 101,000 members. Paragon Connect's API integrations and collaboration tools allow agents to research and manage listings on the go. The deal "allows us to expand access to the Bright experience beyond our traditional geographic borders in a way that respects how agents and brokers already work," Bright President and CEO Brian Donnellan said in a news release. "We're committed to innovation that empowers agents, and this is one more way Bright is making the MLS more accessible and useful in a rapidly changing marketplace."

Renowned unites two marketing tools: RateMyAgent and Curated Social have been rolled into a single Local Expert Marketing (LEM) platform and rebranded as Renowned. With more agents competing for fewer deals, using Renowned's "always on" tools to get in front of local buyers and sellers "helps brokerages turn agent performance into presence and presence into growth," CEO Jim Crisera said in a news release. "By combining verified reputation data with automated, done-for-you marketing, we help their agents win more listings and more buyer business."

reDataExport launches NMMLS website: reDataExport, a data company created by UtahRealEstate.com, has launched a new listings site for the New Mexico MLS. The public portal, found at www.RealEstateOfNewMexico.com, is now accessible to home shoppers interested in New Mexico properties. NMMLS's executive director, Megan McFarlane, described the new search experience as "amazing." In a news release, reDataExport and UtahRealEstate.com CEO Brad Bjelke said, "We are excited to see the website traffic grow and to implement our new AI search features soon. It's an exciting time in our industry."

Arrived announces new investment marketplace: Fractional real estate investing company Arrived has raised $27 million in additional funding and launched Secondary Market. Dubbed the "stock market for real estate," Secondary Market allows investors to buy and sell shares of rental properties directly from peers rather than from Arrived, enabling faster and more flexible trades, according to the company. "Our vision is a future where real estate investing feels just like investing in public companies — where anyone can buy and sell shares of properties in minutes, not months," Arrived Co-Founder and CEO Ryan Frazier said.

RealReports raises $1M from partners: Property intelligence platform RealReports has some extra cash thanks to capital investments from MLS partners including MetroList and MLS Now. The data company — which is profitable and not venture-backed — "didn't need to raise capital," but the $1 million investment by the MLSs "made perfect sense" as the organizations look to solidify their commitments, said James Rogers, RealReports CEO and co-founder. The funds will go toward growing sales and product development at the company, according to a news release. RealReports has signed more than 50 partnerships so far this year. 

REdistribute data accessible via new platform: REdistribute, an MLS revenue-sharing venture that licences data for institutional use, has made its data available on Snowflake. The move allows institutional customers to pull up MLS data on the cloud-based storage and analysis platform and review it in real time, according to the company. REdistribute CEO Amy Gorce called the integration "another major milestone in making MLS data more accessible, transparent, and actionable for our data consumers," adding that it allows users "to securely and efficiently engage in the most powerful data available for decision-making across the housing and finance ecosystem."