United launches AI-powered agent productivity suite 

Editor's note: Technology is a driving force in real estate. From startups to established players, tech companies are constantly innovating, growing and forging partnerships. Here we highlight some of the latest news about the companies that help power the industry. 

United Real Estate unveils new productivity suite

United Real Estate has introduced BullseyeAI, an AI-powered technology suite designed to streamline workflows and reduce overhead. The platform, which combines a large language model, conversational AI assistant and automated AI agents in one dashboard, is available to United affiliates at no extra cost.

BullseyeAI is fully integrated within United's existing systems and can execute time-consuming tasks — like managing contact data, drafting follow-up messages, assigning leads, creating saved searches and launching email campaigns — based on commands given by voice or text, according to a news release. The system can also navigate tools, surface knowledge resources and initiate multi-step workflows, with user approval required for certain actions.

By leveraging its earlier tech advancements, United has "been able to rapidly introduce advanced AI and language models across the entire ecosystem," David Dickey, the firm's chief product and technology officer, said in the announcement.

"BullseyeAI is a dramatic step forward, transforming our platform from a system of tools into an intelligent partner that anticipates needs, adapts in real time and elevates performance in ways that were simply not possible before," Dickey added.

RealReports to power Imagine MLS tax data platform

RealReports has entered into an agreement to become the official tax records provider for Imagine MLS. As part of the deal, RealReports will deploy its Taxshot solution across the Kentucky MLS's base of 4,000-plus subscribers and will add access to its Prospector lead generation platform.

Taxshot consolidates nationwide public records and tax data into a standardized system embedded within RealReports, allowing subscribers to verify ownership, review tax history and analyze property characteristics without switching platforms, according to a news release. Meanwhile, Prospector includes more than 30 search filters tied to tax and ownership data, such as property valuation and likelihood-to-sell modeling.

The partnership is designed to streamline Imagine MLS's data infrastructure and reduce reliance on multiple vendors, RealReports said.

"Imagine MLS is committed to providing our subscribers with technology that is modern, intuitive, and built for the future," said Katrina Bowers, the MLS's interim CEO.

Through the partnership, "we're equipping our subscribers with comprehensive tax and public records data that integrates directly into their workflow and elevates the quality of information they can deliver to their clients," Bowers added.

Zillow brings homebuying tips to Google's NotebookLM

Zillow is teaming up with Google NotebookLM to offer homebuying guidance through a designated notebook inside the AI research tool, the companies announced.

When using the new notebook, users can ask questions about pre-approval versus pre-qualification, what happens after an offer is accepted, how to budget for homeownership costs and more — and receive responses grounded in Zillow's published tips, with citations linking directly to original articles on the company's website.

Jen Berger, VP of creative and performance media at Zillow, noted that people are increasingly turning to AI tools in the home search process — and Zillow wants "our trusted, expert-backed guidance to show up" where they're looking.

"By bringing our home-buying expertise into NotebookLM, we're meeting even more people earlier in the process with answers that are fast, clear and grounded in reliable information," Berger said in a news release.

The Zillow notebook within NotebookLM "meets home buyers at the start of their journey with answers they can trust," added Steven Johnson, NotebookLM's co-founder and editorial director.

Louisiana MLS selects Flexmls platform

New Orleans-based ROAM MLS has selected FBS and its Flexmls platform to serve the organization's 13,000 subscribers across Louisiana, the company said in a press release, consolidating technology for the statewide MLS.

ROAM, formed by four Louisiana Realtor associations to unify previously fragmented systems, operates with a single set of MLS rules and consolidated governance. Flexmls offers "a single, modern, flexible platform that dramatically reduces listing input time by automatically populating trusted property and media sources creating consistent and accurate data," said Matty Epstein, director of MLS Sales at FBS. 

The configurable system is designed to align with local workflows while maintaining national standards, according to FBS.

The partnership will provide ROAM members "with an MLS platform that preserves many of the features and familiarity of their current native system while offering access to updated technology," said Rhonda Reap-Curiel, ROAM MLS president. "This decision eliminates the need for duplicative add-ons, consolidates data into a single source, and provides our members with the opportunity for greater cost savings," she added.

New site aims to surface home update data

HomeAgeUpdateGuide.com has launched as a free educational resource aimed at helping lenders, appraisers and real estate professionals better evaluate and communicate the age of home updates — an area that developers noted is often underrepresented in automated valuation models (AVMs) and public records.

The site provides a standardized reference outlining typical life expectancy, replacement timing and market relevance for roofs, mechanical systems, kitchens and other major residential components. Its goal is to reduce valuation disputes and borrower confusion, especially in areas with aging homes.

HomeAgeUpdateGuide.com is not meant to be a valuation engine but rather a decision-support tool, according to a news release. It was designed to complement AVMs by encouraging clearer disclosure of property conditions, as well as more informed underwriting and appraisal discussions.

The site is part of a broader set of no-cost tools such as AVM Optimizer and Home Value Optimizer, which use property-specific information to refine AVM outputs.

Editor's note: AI was used in the initial drafting of this content, which was then thoroughly reviewed, fact-checked and revised by a Real Estate News editor.