Real elevates team leader to executive growth role 

The Real Brokerage has appointed Jason Cassity as chief growth officer, a newly created role focused on further accelerating agent growth and engagement, the company announced today.

Cassity, a top-producing agent and team leader, has also served as a Growth Ambassador for Real — a role centered around attracting agents and strengthening community engagement at the fast-growing brokerage. "He's extremely smart, very polished, in line with our culture and very well respected by the agent community," Real CEO Tamir Poleg told Real Estate News. 

A natural fit: When Real decided to create the chief growth officer position, Cassity's blend of skills and experience made him an obvious choice: "That role, I would say, was tailored to Jason," Poleg said. "This company was built for agents, and it's only natural that agents will have a meaningful role in building the company," he added. 

As a member of the executive team, Cassity will lead growth strategy for the brokerage business, overseeing agent acquisition, activation and engagement initiatives and working with Growth Ambassadors and top agents to expand the company's presence across markets.

"I am incredibly honored to join the leadership team to help architect the future of this company," Cassity said in the announcement, adding that his goal is "to ensure that every agent who joins us has the tools, the technology and the community they need to achieve their own greatness."

A dual focus on recruiting + retention: Real has notched several recruiting wins in recent months, including The Pozek Group — a team with nearly $1 billion in sales volume since 2023 — the 172-agent independent brokerage Good Company, which joined through Real's Private Label program, and the 34-agent McConnell Group, based in Seattle.

But Cassity's role isn't just focused on bringing in new agents. It's also about "helping the people who are here build great businesses and improve their production, and just taking them to the next level in their careers," Poleg said.

"This is a high-churn industry, and we need to make sure that agents at Real think that there is no better alternative out there for them," Poleg added. "We're proud to have very low churn numbers, and we want Jason to make sure that continues."

No magic number in mind, but … : Real is already one of the fastest-growing brokerages, and with over 33,000 agents now affiliated with the brand — an increase of more than 30% year-over-year — the time seemed right to "be a little bit more intentional in how we grow and in pushing growth," Poleg said.

So how big does Real want to get? "I look at scale not as a number that you have to achieve — I believe that you have to invest in building value for people, and if you build sufficient value, people will come. This is what we've been doing from day one, and this is why we're growing so rapidly," Poleg said.

Still, while "we don't have a number in mind, we have a vision of creating a platform that is so powerful and so attractive for agents that all agents will at least want to be a part of it, and I think that this is what's going to lead us to becoming very, very large," Poleg noted.

Staying focused on agent productivity: But transactions are what really matter, he added: "Making sure that you have productive agents within the team, making sure that you can help them become even more productive, those are the things that we focus on. And if it leads us to 50,000 agents within a year or two, or 100,000 agents within a couple of years, so be it. But the focus on value is what's important here."

That, and growing "without jeopardizing our culture," Poleg said. "Quality is far more important than quantity."