New AI marketing tools aim to produce pro-quality content 

Editor's note: Technology is a driving force in real estate. From startups to established players, tech companies are constantly innovating, growing and forging partnerships. Here we highlight some of the latest news about the companies that help power the industry. 

Delta launches AI-powered marketing design tool in DeltaNET

Delta Media Group has introduced Delta Create Studio, an AI-driven marketing design tool that aims to streamline content creation and improve agent productivity, the company said in a press release.

The tool, integrated into the DeltaNET CRM platform, enables agents, teams and brokerages to easily create custom marketing materials such as listing flyers, postcards and social media graphics. The tool can pull data directly from the CRM, automatically populating designs with listing details, agent information and branding. It also includes a drag-and-drop editor, template controls for brokerages and the ability to import and convert external designs — including those made in Canva — into editable formats within DeltaNET.

Delta Create Studio uses AI to generate marketing assets based on user prompts, allowing customization of layout, images and messaging while maintaining brand consistency. The platform is designed to centralize design, data and distribution workflows within a single system, reducing reliance on third-party tools, the company noted.

"This is not just a design tool," Michael Minard, CEO and owner of Delta Media Group, said in the announcement. "It is a fully integrated productivity solution that eliminates the need for third-party platforms, connects agent workflows, reduces manual, repetitive work, and ensures every piece of marketing aligns with the brokerage's brand and data."

Startup offers AI 'creative director' for listing videos

Video marketing startup Editora has launched an AI-powered tool that converts listing photos into branded, "cinematic" videos, giving agents access to higher-quality marketing content with minimal effort and no additional production resources, according to a news release.

Once agents enter a listing address, the platform does the rest, pulling property data and images from the listing and generating ready-to-post videos with music and voiceover. 

"The goal is zero effort from the agent," Editora Founder Julie Drazen said in the announcement. "A listing goes live — a video is waiting for them. That's what automation should feel like."

Editora said the system applies professional editing logic to still images, and includes AI-driven motion effects, agent voice cloning for narration and brokerage-level controls for branding across social platforms.

"We aren't just generating video; we are distributing taste," Drazen said. "The industry doesn't need more generic content. It needs the intentionality of a real edit — the right pacing, tone, and motion — available instantly."

Restb.ai now available to 1 million agents

Restb.ai has expanded its MLS partnerships across the U.S. and Canada, reaching more than 1 million real estate agents and signaling broader adoption of AI tools embedded in agent workflows, according to a press release.

The computer vision technology company said it has added 26 MLSs over the past 18 months, giving agents access to capabilities such as image recognition, automated tagging, compliance insights and enriched property data directly within their existing MLS systems. The approach reflects a shift toward integrating AI into core platforms rather than requiring separate tools.

Restb.ai said its technology is being used across markets of varying sizes, with adoption spanning regional and major MLSs in both countries. The company positions its system as a way to convert property images into structured data that supports search, compliance and efficiency for agents.

"Agents are not being asked to learn new systems," said Dominik Pogorzelski, Restb.ai's president of MLS. "Restb.ai technology is built into the systems they already use every day."

SoFi launches digital HELOC, forms agent advisory council

SoFi Technologies, a financial services company, has launched a fully digital home equity line of credit experience and created a Real Estate Advisory Council, expanding its home lending platform and agent partnerships, the company announced today.

The HELOC offering allows members to access home equity through an end-to-end digital process within the SoFi platform, alongside existing products such as mortgages, refinancing and home equity loans. The company said it is growing its network of loan officers and agent support services as part of a broader effort to streamline the homeownership journey.

SoFi is also establishing a new advisory council with more than 50 real estate professionals from brokerages nationwide who will provide "valuable market insights and input" on product development and market trends, while also helping connect clients to SoFi's platform and related incentives, the company said.

"Real estate agents are constantly asked by lenders for introductions to their buyers, but banks rarely ask how they can provide value," said Holly Meyer Lucas, founding principal for Compass Palm Beach County and SoFi advisory council member. 

"SoFi is leading the industry by example, creating a culture of collaboration. By bringing industry leaders to the table in a meaningful way, SoFi is making the path to homeownership more attainable," Meyer Lucas added.

Editor's note: AI was used in the initial drafting of this content, which was then thoroughly reviewed, fact-checked and revised by a Real Estate News editor.