Real to buy REMAX in $880M deal, creating global brokerage giant 

The Real Brokerage has announced plans to acquire REMAX Holdings in an $880 million deal — the second industry-shaking consolidation move in months. 

According to an April 27 statement, the iconic REMAX name will remain in place, along with Motto Mortgage.

The combined company — to be known as Real REMAX Group — will have nearly 8,500 franchisees and more than 180,000 agents as well as roughly $2.3 billion in annual revenue on a pro forma basis. 

More than 100,000 of those agents will be in the U.S. and Canada.

This proposed deal brings together sharply different — but potentially complementary — business models: Real's cloud-based, agent-centric brokerage platform and REMAX's franchised network spanning more than 120 countries.

And the announcement comes following the Compass acquisition of Anywhere, which was revealed in September and finalized earlier this year. That resulted in a roughly $10 billion company of around 340,000 agents.

What Real and REMAX had to say: "This acquisition is an important step on our journey to build a technology platform that empowers real estate professionals and improves the consumer experience," Real CEO Tamir Poleg said in announcing the deal. 

Real is betting that layering its AI-powered platform and transaction tools onto REMAX's global footprint will drive growth across both agent count and per-agent output.

REMAX CEO Erik Carlson framed the deal as a way to bring more advanced technology into its network, saying Real's platform would "drive greater choice, higher productivity and expanded support."

The financial perspective: The combined company is expected to generate about $157 million in adjusted EBITDA before synergies, with roughly $30 million in cost savings projected over time. 

Real said the deal should grow earnings and margins within the first full year after closing. Still, the integration will be complex.

A complicated union: The companies operate under fundamentally different structures — a centralized brokerage versus a decentralized franchise network — raising questions about execution, culture and agent retention.

The transaction is expected to close in the second half of 2026, pending regulatory and shareholder approvals. 

Once it closes, shareholders of Real Brokerage will own about 59% of the combined company, with Poleg serving as CEO under the new entity. The company will be headquartered in Miami, but continue to have operations in RE/MAX's headquarters in Denver.