Realtor.com collabs with Google on AI tool; co-buyer ‘prenup’ launches 

Editor's note: Technology is a driving force in real estate. From startups to established players, tech companies are constantly innovating, growing and forging partnerships. Here we highlight some of the latest news about the companies that help power the industry. 

Realtor.com launches conversational AI search

A new product from Realtor.com aims to help buyers find a home using natural conversation and AI prompts.

RealAssist AI, developed in partnership with Google, launched today for a select group of users, with a full rollout coming soon, according to a news release. 

Key features include side-by-side home and neighborhood comparisons, personalized breakdowns based on income and expenses — so that affordability can be understood in plain language — and the ability to resume a home search exactly where a user left off in their last session.

The tool, which is powered by Google Maps AI, also enables users to map out their planned daily routines to determine "whether a home could actually work for their life before they ever schedule a tour," the announcement said.

Damian Eales, CEO at Realtor.com, said the company is positioned to lead the AI era in real estate — not by replacing the agent but by raising the quality of every client conversation. "We are taking that foundation and building the best AI tools in the industry. That means more informed buyers and sellers, and agents who can have better conversations with every client," Eales said.

RealAssist AI "is what that looks like today and there is much more to come," Eales added.

New moving cost feature to estimate expenses

Realtor.com has also added a new AI-powered moving resource that allows users to generate moving cost estimates quickly.

The feature, which uses patented AI technology from Agoyu, identifies items and calculates weight and volume based on a 30-second video scan of the user's home, according to a news release. From that video, the tool generates quotes from a network of vetted moving companies.

"Moving is one of life's most stressful experiences, largely due to a historical lack of pricing clarity and trust," said Bill Mulholland, founder and CEO of Agoyu. "This integration takes the guesswork out of relocation, allowing families to move with confidence and financial certainty."

The tool is now live on select Realtor.com rental and for-sale property listings.

Cloze tool allows brokerages to build branded apps

Cloze has unveiled its latest product, Cloze Forge, which allows brokerages to build and deploy branded digital tools connected to their own data without requiring a dedicated development team, the company announced at the 1000WATT Signal conference on June 2.

At launch, Forge includes a branded Open House App with a QR code check-in, kiosk mode and offline functionality. Brokerages can use the app as delivered or customize it for their own brands. 

Built into Forge is an AI-powered development tool called Forge Studio, which brokerages can use to create client portals, apps and other digital experiences tied to listings, transactions, client relationships and communication history. The platform is designed to give brokerages more control over their technology and client experiences while reducing reliance on vendor product updates.

Cloze said Forge includes a "zero-trust security model" to ensure apps running on the platform — and the data feeding into them — are protected, versus DIY agent-built apps that may have security holes. It also offers single sign-on capabilities and automatic scaling. Applications built on the platform draw from the company's data infrastructure and can support a brokerage's full agent network from launch, the announcement noted.

Cloze was designed to help firms retain their unique brand identity by ensuring that "every client interaction, from the first open house to the closing table, happens inside an experience the brokerage owns," Dan Foody, co-founder and CEO of Cloze, said in a news release. "With Forge, creating a branded digital experience is no longer a technology project; it's a business decision."

Pairgap launches co-homeownership tool

A new tool that seeks to help co-buyers establish a legal framework to define homeownership expectations prior to making a purchase is rolling out today from Pairgap.

The tool, called the Real Estate Prenup Builder, addresses some of the challenges of a co-buyer purchase by establishing ownership percentages, down payment allocations and exit or dispute resolution procedures. Features include attorney review, notary and predictive guidance, according to a news release.

"For years, co-buyers have had to figure out the legal side on their own, with no roadmap and little structure," said Nikki Merkerson, founder and CEO of Pairgap. "The Real Estate Prenup Builder changes that. It gives everyday buyers access to the kind of thoughtful planning frameworks sophisticated real estate investors have long used."

The tool is available now via Pairgap's website and the company's new mobile app, which also launched today.

AI-powered platform unites agent workflows

Realty ONE Group International has debuted ZONE Pro, a rebuilt AI-powered platform "built for speed" that aims to help real estate professionals manage their business in one place, according to a news release.

ZONE Pro combines predictive AI, referral training and support into one platform, bringing everything together to help professionals grow faster and operate more efficiently, said Kuba Jewgieniew, CEO and founder of Realty ONE.

"ZONE Pro is a total evolution of how our professionals will continue to dominate their local markets," Jewgieniew said. "By integrating advanced AI, global networking tools, and streamlined workflows, our professionals have the most sophisticated, intuitive platform in the industry to scale their business."

The new platform began rolling out across Realty ONE's global network in late May.

6 companies chosen for NAR's REACH program

Second Century Ventures, the strategic investment arm of the National Association of Realtors, recently announced the six companies that have been selected for the 2026 NAR REACH program, an initiative that helps technology companies grow across real estate and adjacent markets through education, mentorship and market exposure.

According to a news release, the companies that were chosen "represent a range of solutions that address the industry's most painful bottlenecks: data fragmentation, manual compliance, administrative and operational clutter, lack of transparency, affordability challenges, and supply constraints."

The selected companies are: Ai.realestate (AiRE), Association Online (AO), BrokerBot, LotRoll, MaxHome.ai and StackWrap.

"Whether focused on streamlining complex workflows and notoriously fragmented datasets, building and improving infrastructure, or creating transparency and access, each of these six solutions harness the power of modern technology to elevate the level of service and connection between clients and the real estate professionals who serve them," NAR REACH Managing Partner Ashley Stinton said. 

"These tools will not only optimize the balance sheet," Stinton added, "they will create a runway for brokers and agents to grow their businesses, develop new ways to serve clients, and expand their roles as trusted advisors before, during and after the transaction."