Real estate groups join up to push housing policies forward 

Building more homes is the best way out of the current low supply, low demand housing cycle, a group of industry leaders is saying — and they want to get that message out to communities across the country.

With the goal of keeping the momentum going following the passage of 21st Century ROAD to Housing Act, more than a dozen national real estate and housing groups have teamed up to launch a public awareness campaign called Let America Build — an extension of the initiative first launched by Realtor.com in 2025.

Increasing awareness to spur local action

At the core of Let America Build is a straightforward proposition: "If America wants more homes, America must build more homes." The campaign, according to the participants, aims to help the general public understand the housing-supply problem — and the actions cities and states can take to address it — to encourage more discussions and policies around supply and affordability.

Jack Miller, CEO of T3 Sixty (one of the initiative's partners), noted that his consultancy "has tracked housing affordability and supply for more than two decades in the Swanepoel Trends Report."

"Let America Build gives our industry a real chance to act on what that research has shown, and T3 Sixty intends to help lead it," Miller emphasized. 

More supply could mean lower prices, higher demand

For the past few years, the housing market has been stuck in a cycle where home prices continue to rise even as demand remains sluggish. Many would-be sellers have considerable equity and low mortgage rates they're not keen to give up, allowing them to wait out the market until demand returns, keeping supply further constrained. 

And in the new construction market, sales of newly built homes are down, and builders are responding by holding back on new projects. But providing more housing through construction could lead to lower prices and spark demand, according to the Let America Build announcement.

A companion to the ROAD act

The 21st Century ROAD to Housing Act, which became law this summer, outlines various tactics to address housing affordability. Initiatives include providing tools and resources for local communities to build more homes, and making the permitting process more efficient and less costly for builders — cost reductions that can be passed on to consumers, the Let America Build participants noted. 

Currently, regulatory costs add more than 26% to the price of an average new single-family home, according to research from the National Association of Home Builders, one of the campaign's participants.

"Let America Build brings industry stakeholders together with officials at every level of government to address the nation's housing affordability crisis by removing inefficient zoning rules, unnecessary regulations, permitting delays and other barriers that keep builders from delivering more affordable, attainable homes," Jim Tobin, CEO of the NAHB, said in the announcement.

Jeremy Wacksman, CEO of Zillow, another campaign partner, also pointed to regulatory hurdles as a major cause of a housing shortage that "is pricing renters and buyers out of the communities they love," adding: "The ROAD to Housing Act is a real commitment to getting this right, and Zillow is proud to stand with these partners through Let America Build to meet the moment and help more people get home."

The founding participants

Let America Build partners include:

• Realtor.com

• Zillow 

• T3 Sixty

• eXp Realty and NextHome

• National Association of Home Builders

• Veterans United

• Habitat for Humanity

• ICON 

• Land Use Labs

• HomeServices of America

• RISMedia

• Asian Real Estate Association of America

• LGBTQ+ Real Estate Alliance

• National Association of Hispanic Real Estate Professionals

Note: Real Estate News is an editorially independent division of T3 Sixty.