A curated collection of reports, complete with summaries, from across the industry on the subjects you care about.

NAR Adopt to Adapt report
Agents and brokers

Adopt to Adapt

Source: National Association of Realtors
Report date: January 2023

The job of a real estate agent has always required flexibility, but the pandemic forced a new, abrupt set of changes — many of which are here to stay.


  • 39% of agents and brokers adjusted their marketing strategy during the pandemic, primarily incorporating new tech tools.

  • About 1 in 5 agents and brokers say that the adoption of hybrid meetings has increased attendance and expanded the diversity and involvement of those who attend.

  • Two-thirds of agents and brokers made adjustments to their office space, such as adding virtual meeting technology and reducing in-person meetings and trainings. The number was even higher for associations, with 72% reporting such adjustments.

  • More than half of association staff reported that their association has adopted virtual voting at governance meetings.

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