Real estate in the digital age
Technology plays an increasingly crucial role in homebuying and the business of real estate. NAR's 2021 report examined how technology and social media are used by buyers, real estate firms and agents.
97% of homebuyers from all generations use the internet in their home search.
76% of homebuyers use a mobile device or tablet in their search.
More than 80% of real estate firms use or encourage the use of tech tools such as e-signature, comparative market analysis, and electronic contracts and forms.
95% of NAR members use social media apps daily.
41% of residential real estate firms say that keeping up with technology is a challenge.