Utah, New Mexico MLSs partner to share data and services
Members of UtahRealEstate.com and New Mexico MLS will be able to see listings across the coverage areas in both states.
- The agreement, announced on May 3, means the two MLSs can share listing and other data across their two platforms.
- One goal of the partnership is to generate more agent referrals, particularly between the national brokerages that operate in both states.
- It’s also a sign that MLS organizations in different regions can successfully collaborate.
Two neighbors in the MLS world have agreed to share data and services with the goal of increasing listing exposure for brokers, agents and their clients in that region.
The agreement allows brokers and agents from each MLS to see listings across both states. For New Mexico agents, it also means having their listings promoted and marketed on the larger UtahRealEstate.com, which has more than eight million unique visitors each year and develops its own real estate technology.
"This is a historic day for our MLS, as we continue to enrich our members' experience, bring greater exposure to their listings, and partner with one of the top MLSs in the country," said Megan McFarlane, executive director of the New Mexico Multiple Listing Service. "Connecting our data with UtahRealEstate.com just makes sense. The URE software, the services they provide, and the real estate marketing and website experience they bring to our organization will help us to continue to grow our presence in New Mexico and with New Mexico consumers."
Ultimately, the partnership should lead to more referrals for the two MLSs, especially for national brokerages in both states, said Brad Bjelke, CEO of UtahRealEstate.com. He said the amount of crossover — particularly with vacation property — between buyers and sellers in Utah and New Mexico makes the data-sharing partnership valuable.
"It's also a proof of concept to the rest of the [MLS] industry that we can work together," Bjelke said in a phone interview.
Bjelke believes this agreement is a step toward even more partnerships and agreements among MLSs. In some cases, that's already happening: UtahRealEstate.com is already one of six members of MLS Aligned, a collaboration focused on secure data distribution and product development between participating MLSs.
UtahRealEstate.com has around 20,000 real estate members, while the New Mexico MLS has more than 1,000 users. Bjelke said he expects the shared data will be available for both organizations within the next 60 days.