Tech Bytes: News from Cloze, RentSpree, iGo, Addressable
Cloze and Realscout team up; Stellar MLS partners with RentSpree; InspectionGo promotes COO to president; Addressable shuts down.
Editor's note: Technology is a driving force in real estate. From startups to established players, tech companies are constantly innovating, growing and forging partnerships. Here we highlight some of the latest news about the companies that help power the industry.
Cloze and Realscout team up
Cloze, a popular AI-powered CRM, and RealScout, an automated nurture platform that recently inked a deal with Anywhere, are joining forces to allow agents, teams and brokerages to more efficiently engage their prospects.
Andrew Flachner, co-founder and president at RealScout, said Cloze was "one of the most popular RealScout integration requests."
The integrated workflows will allow agents to easily sync Cloze contacts with RealScout and to engage in manual or automated nurture programs such as sharing listings, market activity updates or home value alerts. Client interactions via RealScout are immediately reflected by the Cloze CRM, which can help agents quickly prioritize potential clients who are most likely to convert.
"Agents rely on Cloze to provide a comprehensive view of their clients," said Alex Coté, co-founder and chief marketing officer at Cloze. "With our new RealScout integration, agents gain immediate insight into new conversion opportunities created through RealScout's powerful nurture engine, enabling them to capitalize on real-time interactions to close more deals."
Stellar MLS adds RentSpree to member toolkit
Rental management software provider RentSpree is partnering with Stellar MLS to provide access to its tools for its more than 84,000 subscribers in Florida and Puerto Rico.
The move will allow Stellar subscribers to instantly automate the rental process during listings.
Stellar MLS CEO Merri Jo Cowen said Florida's housing market has "long been a source of opportunity and growth, attracting new residents and businesses from other states." And tech solutions such as RentSpree are "pivotal" to agents' success.
"Our partnership with RentSpree signifies our commitment to equipping our customers with the most advanced tools, empowering them to excel in this fiercely competitive real estate market," Cowen said.
RentSpree offers rental software solutions such as tenant screening, online applications, document automation, e-signatures, denial and approval communications, and property landing pages. RentSpree has also added renter services capabilities including rent payment reporting.
The rental software company struck a similar deal with Northstar MLS in September.
InspectionGo promotes COO to president
InspectionGo, a tech startup offering a home inspection software platform, has expanded COO Celeste Starchild's role, promoting her to the newly created position of president.
Starchild, who previously held leadership roles at Move, Inc., and ListHub, will now lead iGo's marketing, B2B sales, HR, customer service and onboarding efforts. She will continue to report to Co-founder and CEO John Russell, who called her promotion the next step in iGo's evolution.
Since joining iGo in 2020, Starchild has played key roles in its growth, including its recent round of fundraising and acquisitions of Repair Pricer and HomeBinder.
Starchild serves on the advisory board of First Street Foundation, a nonprofit focused on using data science to quantify the impact of climate change on homeowners.
Addressable shuts down as funding dries up
Addressable, a real estate platform that uses AI and homeowner data to support lead generation, abruptly halted operations in late November.
"We were unable to secure additional financing to keep the business operating at this time," a statement on the site said. "We will not be able to fulfill any current or future mailings at this time."
The closure came days after the company pitched its wares at a booth at NAR NXT last month, showing how its robotic pen could produce personalized, "handwritten" notes. And in September, Addressable brought in a former Opendoor leader as COO and announced that it had generated more than $2 billion in home sales for its customers since 2020.