Zillow unveils Zillow Pro, uniting top tools for agents 

Editor's note: Technology is a driving force in real estate. From startups to established players, tech companies are constantly innovating, growing and forging partnerships. Here we highlight some of the latest news about the companies that help power the industry. 

Zillow Pro market launches to begin in early 2026

Zillow is launching Zillow Pro, a suite of connected tools that integrates Follow Up Boss, My Agent and Agent Profiles into one AI-driven experience designed to help agents "strengthen relationships, uncover opportunities, and deliver better experiences for their clients," according to the company's Oct. 15 announcement.

The platform unifies several of Zillow's agent tools under a single system, pairing consumer insights with artificial intelligence to assist with personalized follow-ups and consistent agent branding across Zillow.

At the heart of the new suite is an expanded version of My Agent, which lets agents extend their branded presence across Zillow to their entire contact list — not just leads they've connected with on the site. Agents can now invite contacts from Follow Up Boss into a My Agent relationship, providing insight into what those consumers are viewing and saving on Zillow.

"Zillow is laser focused on helping real estate agents succeed, and with Zillow Pro, we're deepening that commitment," said Jun Choo, Zillow's chief operating officer. "We're building game-changing technology that enhances the essential relationship between agents and their clients — giving professionals the insights, tools, and visibility they need to grow their business in today's market."

Zillow Pro also enhances Follow Up Boss with consumer activity insights, offers upgraded Agent Profiles with media-rich features and adds AI-powered alerts to help agents reach out at the right moment. And as Choo told Real Estate News in September, the company's goal is to support all agents, not just those who are paying customers of Zillow.

Zillow plans to open early access at its Unlock conference in November. Initial market launches are expected in early 2026, with nationwide availability targeted for midyear.

Rechat integrates with Loft47 to streamline brokerage operations

Rechat has announced a new integration with Loft47, a back-office automation and commission management platform. The move aims to give brokerages a more seamless workflow from contract to payout, the companies said in the Oct. 15 announcement.

Deals created in Rechat will now flow directly into Loft47, connecting compliance, accounting and commission functions in one system, according to a press release. "Our integration with Loft47 reinforces our commitment to giving brokerages the flexibility to choose the tools that best fit their workflows," said Shayan Hamidi, CEO of Rechat.

Sasha Hryciuk, founder and CEO of Loft47, said the partnership brings together front- and back-office capabilities to reduce risk and get agents paid faster.

"Partnering with Rechat brings the industry a unified solution that connects top-tier agent tools with the most powerful commission and compliance automation on the market," Hryciuk said. "Broker owners can finally operate with total visibility, from contract to close to payout, while their agents stay focused on production."

The integration automates the full financial workflow from split calculations and deductions to reconciliation and tax reporting, providing real-time visibility for agents and brokerages, the release said.

The Loft47 integration joins more than 60 others recently added to Rechat's platform, including Figma, ChatGPT, Zillow and Realtor.com.

Restb.ai image tech fills 'data gap'

Restb.ai's computer vision technology, which can quickly and automatically extract and tag more than 450 RESO-standardized data points from listing photos, now enables MLSs to capture complete property data, the company announced this week. Restb.ai called it "a major step forward in AI-powered home search."

North Carolina-based Doorify MLS recently adopted the technology to solve "the 'data gap' problem that plagues property listings," Doorify CEO Matt Fowler said in a news release.

"Many real estate agents do a great job of carefully checking off home features when creating a listing, but some fields can be missed, and unfortunately, other agents are not as thorough. AI technology delivers more complete data," Fowler added.

Using computer vision, the tech can identify a variety of property features, including architectural styles, garage capacity and overall condition, and instantly populate the relevant MLS listing fields, according to Restb.ai.

Improving "data completeness" increases trust and transparency and will ultimately "power smarter search," said Restb.ai President Dominik Pogorzelski.

"We are in the early innings of unlocking even more capabilities for real estate through computer vision," added Restb.ai Chief Product Officer Nathan Brannen.

More tech news

BHHS franchise builds AI search feature: Major portals like Zillow and Realtor.com have joined the AI race with proprietary search tools, and now a Pittsburgh-based brokerage has built its own version. BHHS The Preferred Realty launched its AI-powered home search feature this week, allowing shoppers to use natural language prompts to zero in on the types of properties they're looking for.

"Building and owning this AI in-house allows us, as a brokerage, to meet our consumers where they are — understanding their needs quickly and more efficiently," Ryan Rexroad, director of innovation at BHHS The Preferred Realty, said in a news release. "This technology moves beyond simple filters to deliver search results that feel intuitive and personalized."

LeadingRE adds lead-gen partner: A new vendor has joined LeadingRE's Solutions Group program of preferred partners. PrimeStreet, a platform for lead generation and nurturing, is now available to the 550 independent brokerages in LeadingRE's global network.  

"What sets PrimeStreet apart is their ability to amplify what makes your brokerage unique," Jim Psyhogios, LeadingRE's VP of strategic engagement, said in a news release. "Their platform levels the playing field by acting as an extension of the brokerage — providing dedicated outreach, real-time alerts, and smart lead routing to top-performing agents."

AppFolio launches property management platform: AppFolio has rolled out Real Estate Performance Management, a framework and platform designed to help property management companies focus on measurable outcomes rather than task completion, the company said.

The AI-native Performance Platform combines systems for data, automation and growth to connect teams and streamline operations. It also uses agentic AI to automate routine tasks while allowing for integrations to support more personalized move-in experiences.