Keller Williams opens Command as investor ties deepen 

Keller Williams on Monday moved to more tightly align its technology platform with fellow Stone Point Capital portfolio companies, unveiling an open, integration-driven version of Command that deepens ties with Lone Wolf Technologies and Cotality.

Speaking at his first KW Family Reunion gathering this week in Atlanta, Keller Williams CEO Chris Czarnecki said Command began as "a little bit of a closed-end system." Now, nearly a year after Stone Point made what Czarnecki described as its "one and only residential real estate investment" in KW, Command is "open for business."

What's new and why it matters: Keller Williams has built a developer framework — Command Launchpad — to enable faster API integrations, bring more third-party AI tools directly into the platform and "provide more choice and more power to the agents in this room."

One of the first visible integrations will be contact enrichment through Cotality.

Jason Abrams, KW's head of industry and learning, said the company's agents currently have 104 million contacts stored in Command, including 35 million added in 2025 alone. But only 13% of those contacts include three critical data points — phone number, email and property address.

After testing enrichment with Cotality, "the results were staggering, 70% better," Abrams said. Agents will be able to opt in to quarterly enrichment updates at no additional cost.

A wide-ranging platform: Additional integrations announced include Lone Wolf's Cloud CMA for listing presentations, Spacio for digital open houses, Rejig.ai for automated social media content, Fello for database engagement, BrokerBot, Google Gemini and RemyAI for AI-driven automation.

For Keller Williams, the move signals a shift away from trying to build every tool internally and toward positioning Command as an open operating system that connects third-party data, marketing and automation tools inside a single platform.