Presence Platform unifies agent tools; coaching integration launches 

Editor's note: Technology is a driving force in real estate. From startups to established players, tech companies are constantly innovating, growing and forging partnerships. Here we highlight some of the latest news about the companies that help power the industry. 

Luxury Presence debuts unified platform for agent growth

Luxury Presence has launched the Presence Platform, a unified system designed to consolidate marketing, client management and advertising tools for real estate agents, the company announced today.

The platform provides access to four new features — CRM, social media management, listing ads and a homeowner dashboard — powered by the company's AI and supported by in-house marketing and strategy teams. The CRM prioritizes outreach based on behavioral and data signals, while social tools generate and manage content, and listing ads automate campaign execution. The homeowner dashboard provides clients with ongoing home value and market insights while signaling potential re-engagement opportunities for agents.

"Every agent we talk to knows they could be growing faster, and most know what's holding them back," Malte Kramer, founder and CEO of Luxury Presence, said in a news release. 

"They're working across a dozen tools that don't talk to each other, and lack the time to manage their own marketing. The Presence Platform changes that. We built it to give every agent the same competitive advantage as a top one percent producer — the brand, the marketing, the technology, and the team behind it, all working together as one system."

The launch follows a $37 million funding round earlier in 2026 aimed at expanding the company's AI capabilities.

IRE, Buffini partner on AI coaching integration

Inside Real Estate and Buffini & Company have introduced BoldTrail + Buffini Mode, integrating referral-based coaching into an AI-powered agent workflow platform, the companies said in a joint announcement.

The partnership embeds Buffini's coaching methodology into Streams, a recently launched mobile workspace within IRE's BoldTrail platform, aiming to combine relationship-based training with AI-driven task prioritization. 

The system highlights high-intent opportunities and prompts agents on next steps, with the companies citing productivity and engagement gains tied to the approach. The offering was unveiled last week at the Unite 2026 conference in Charleston, South Carolina.

"By building partnerships around agents' actual needs, we're setting a new standard," said Darin Dawson, Buffini & Company's new CEO. "When we align cutting-edge technology with a proven methodology, we don't just keep up; we redefine what winning looks like for everyone," Dawson added.

"We're making things smarter, faster, AI-enabled, and more intuitive for agents," IRE CEO Joe Skousen said in the announcement. "You pair that with the Buffini coaching methodology that adds that extra layer of human engagement and coaching-driven accountability? That's when the game really changes." 

Predictive listing, refi tools 'fundamentally shift' prospecting opportunities

Benutech has introduced SellScore and RefiScore, a predictive analytics suite aimed at helping agents and loan officers identify likely listing and refinance opportunities earlier, the company said in a press release.

The tools assign probability scores to homeowners based on behavioral indicators and historical trends, then flags those most likely to sell within six to 12 months, or refinance based on rate and timing factors. A related pattern recognition feature analyzes data signals tied to life-stage changes to help professionals time their outreach to homeowners. The system processes multiple data inputs beyond traditional metrics such as equity or tenure to generate its scores.

"SellScore and RefiScore give our clients the ability to stop guessing and start closing," Brian Fox, vice president of business development at Benutech, said in the announcement. "We don't just tell you who lives somewhere — we tell you what they're likely to do next. That's a fundamental shift in how real estate professionals can approach prospecting."

"The real estate professionals who win in today's market are the ones who show up first," Fox added. "SellScore and RefiScore let you focus your budget exclusively on the top five or ten percent of households most likely to transact, instead of blanket-mailing entire ZIP codes. The ROI difference is dramatic."

ATTOM launches AI-driven AVM to replace comp-based models

ATTOM has introduced a rebuilt automated valuation model designed to improve property pricing accuracy. Instead of relying on comparable sales, the model draws on more than three decades of time-adjusted transaction data to generate property-level valuations, particularly in low-transaction or data-sparse markets where traditional AVMs can struggle, according to a news release. 

The tool analyzes relationships between property features, historical pricing and local trends, and includes a confidence score to indicate reliability for uses such as underwriting, portfolio analysis and risk management.

"This is not an incremental improvement — it's a complete re-architecture of the AVM using advanced AI," ATTOM CEO Rob Barber said in the announcement. 

"We model how each neighborhood has evolved over the past 30 years and use that temporal context to translate historical sales into accurate present-day values. This gives our valuation system a richer foundation to learn from, allowing each model to synthesize property characteristics, local market dynamics, and price history into a single, informed estimate," added Aaron Wagner, VP of data science at ATTOM. 

"The result is consistent accuracy, even in markets where traditional comparable-sales approaches tend to break down."

Editor's note: AI was used in the initial drafting of this content, which was then thoroughly reviewed, fact-checked and revised by a Real Estate News editor.