‘Presence’ CRM surfaces key client data; RentSpree embeds banking tools 

Editor's note: Technology is a driving force in real estate. From startups to established players, tech companies are constantly innovating, growing and forging partnerships. Here we highlight some of the latest news about the companies that help power the industry. 

Upcoming Luxury Presence CRM 'feeds the agent'

AI-powered marketing platform Luxury Presence has raised $37 million in combined equity and debt financing to accelerate the rollout of Presence CRM, an AI-driven "relationship engine" aimed at helping real estate agents surface deal opportunities from existing networks, the company said in a press release.

Luxury Presence said the capital will accelerate development of the new CRM, which aggregates contacts, communications, website activity, social data and third-party information to identify clients most likely to transact — and prompt agents on next actions. The CRM will be included across all Presence Platform plans and is scheduled to begin rolling out in February 2026.

"High-performing agents have years of business buried in their existing contacts and digital rolodexes," said Malte Kramer, founder and CEO of Luxury Presence. "Presence CRM brings those opportunities to the surface and shows every agent exactly what to do next. Traditional CRMs need to be fed. This is the first system that feeds the agent," Kramer added.

The upcoming release follows the company's August launch of an "autonomous AI marketing team" to handle lead nurturing, content creation and other tasks.

RentSpree launches embedded banking for small landlords

Rental software company RentSpree has launched a dedicated, FDIC-insured banking experience for small landlords, marking its first major move into embedded financial services as it expands beyond screening and payments, the company said in a press release.

The new banking experience is powered by Unit and is designed to bring money management directly into RentSpree's rental workflow, allowing landlords to collect rent, manage funds, and track income and expenses within a single platform. RentSpree said the product is aimed at small, independent landlords who often rely on multiple disconnected tools for screening, payments and banking.

"This is more than a banking feature; it's the realization of a truly integrated rental lifecycle," said Michael Lucarelli, CEO and co-founder of RentSpree. "No longer do mom-and-pop landlords have to juggle complex systems. We take them from the crucial first step, finding a qualified tenant, to the final step of effortlessly managing their money, making the entire process easier and more profitable."

RentSpree has also been busy on the MLS side, inking several MLS partnerships following the launch of its RentEdge product in June.

Editor's note: AI was used in the initial drafting of this content, which was then thoroughly reviewed, fact-checked and revised by a Real Estate News editor.