‘Bright Promote’ launches; ATTOM retools data framework 

Editor's note: Technology is a driving force in real estate. From startups to established players, tech companies are constantly innovating, growing and forging partnerships. Here we highlight some of the latest news about the companies that help power the industry. 

Bright launches integrated listing promotion tool

The country's largest MLS has launched Bright Promote, an integrated advertising tool that allows agents to create digital and mail marketing campaigns as soon as a listing goes live, the organization announced this week.

The tool is designed to streamline listing promotion by allowing Bright MLS subscribers to manage campaigns from within the same platform they already use for listing management. Bright Promote automatically pulls listing details and photos to generate ads and includes campaign activation for Facebook and Instagram, budget and branding controls, and real-time performance tracking.

"Agents should be able to market a new listing quickly and professionally, without adding complexity to their workflow," Brian Donnellan, president and CEO of Bright MLS, said in a news release. The offering, he added, "is another example of how Bright is building practical tools that solve real business needs for real estate professionals."

The release follows Bright MLS's Sept. 2025 launch of a suite of technology tools, dubbed "Bright Solutions," developed in-house and made available to other MLSs nationwide.

ATTOM unveils new data intelligence framework

ATTOM has introduced a new framework designed to structure and deliver property data and analytics for AI-driven applications and workflows more effectively.

The product — dubbed ATTOM Intelligence — includes a redesigned digital experience and an updated data framework intended to help users explore datasets, understand how data elements connect and apply property data across analytics and AI workflows. 

"Preparing data for AI requires rethinking how data is structured, connected, and delivered," ATTOM CTO Todd Teta said in a news release. "ATTOM Intelligence reflects that approach and sets the stage for how we will continue to expand the ways customers interact with and derive value from property data."

The framework is built around ATTOM's "Table of Data Elements" and supports delivery through APIs, bulk delivery, cloud platforms and MCP Server integration, the company said.

"At ATTOM, we see a clear shift in how organizations are using data," CEO Rob Barber said. "It's no longer just about access. It's about how quickly you can turn that data into insight and action."

Clear Capital acquires Restb.ai for AI property analytics

Real estate analytics company Clear Capital has acquired Restb.ai, a provider of AI-powered computer vision technology.

The acquisition, announced May 12, adds Restb.ai's image recognition and data enrichment capabilities to Clear Capital's product suite, which includes CubiCasa, the floor plan and virtual tour company it acquired in 2021. Clear Capital said the combined technologies are intended to improve property analysis by bringing together valuation, floor plans, property condition data and other property characteristics.

"Joining forces with Restb.ai allows us to modernize the valuation landscape," Clear Capital CEO Duane Andrews said in a news release. "By embedding AI-driven property intelligence into our valuations and mobile floor plan technology, we're increasing accuracy of decision making for housing finance," he added.

Clear Capital and CubiCasa plan to integrate Restb.ai's technology across their platforms while retaining the Restb.ai brand. For its part, Restb.ai recently hit a key milestone, announcing in April that it was now available to more than 1 million agents through its MLS partnerships across the U.S. and Canada.

Broker Public Portal integrates home value estimates

A new partnership between Broker Public Portal and Realtors Property Resource will give participating MLSs and associations the option to display RPR's Realtors Valuation Model within BPP's Cribio consumer home search platform, the organizations announced today.

The integration is designed to provide consumers with home value estimates on eligible off-market properties while allowing MLSs to control authorization and display permissions. The RVM uses both on- and off-market MLS listing data alongside public sales records to generate property value estimates — but it will not replace MLS-sourced listing prices on active listings, the companies noted.

"By making the RVM available within an industry-owned consumer experience, participating MLSs can give consumers more useful home value context while helping Realtors stay connected to the conversations that matter," RPR VP of Industry Relations Liz Gunski said in a news release. "This is not a one-size-fits-all rollout. It is an MLS-directed opportunity built around authorization, permission and trust."

Broker Public Portal has been actively forging partnerships with MLSs since launching Cribio in Sept. 2025, most recently announcing deals with NorthstarMLS and MetroList.

More tech news

Property Shield is now partnering with Arizona Regional Multiple Listing Service (ARMLS), bringing its real estate fraud prevention technology to the MLS's over 39,000 subscribers. The deal, which marks the platform's third new MLS partnership in 2026, "will help ensure that ARMLS remains the benchmark of quality data and service in Arizona," ARMLS CEO Matt Consalvo said in a news release, adding that data integrity protection "is vital for brokers, agents and the consumers they serve."

RealReports is now the official tax records provider for Staten Island Multiple Listing Service (SIMLS), marking an expansion of the property data company's partnership with the MLS. SIMLS's approximately 2,300 members will now have access to the platform's Taxshot and Prospector products, tools that will help them "move seamlessly from understanding property ownership to identifying opportunity and taking action," RealReports Co-founder and CEO James Rogers said in a news release. The deal enables the MLS to provide "a modern, fully integrated tax records solution that strengthens the quality and accessibility of property data for our members," SIMLS President and CEO Sandy Krueger added.

REALM Global and DeCaro Auctions have announced a strategic alliance aimed at using the private global network and tech platform to connect high-net-worth buyers with luxury property listings. "REALM gives us direct access to the advisors who already have trusted relationships with the buyers our sellers need to reach," DeCaro Auctions Head of Global Alliances and Partnerships Zackary Wright said in a news release, adding that listing agents will gain "global exposure on their property without giving up the listing, the relationship, or the commission" as a result of the partnership.

Repliers and LiveBy are teaming up to provide Repliers customers with six new boundary data types: counties, cities, postal codes, neighborhoods, schools and attendance zones, and school districts. The add-on is available now, the companies announced this week. "Our customers have been asking for reliable boundary data for years, and LiveBy is the best in the industry at it," Repliers Co-founder Patrick Arlia said in a news release. "Now our customers can launch more intuitive, more visual search experiences in minutes, not months, without any of the heavy lifting."

Editor's note: AI was used in the initial drafting of this content, which was then thoroughly reviewed, fact-checked and revised by a Real Estate News editor.