From MLS to Just Listed in Minutes: The Keller Williams Marketing Playbook 

Picture this: A new listing lands at 9 a.m. By 9:15 a.m., the agent has a complete, on-brand marketing kit, including social posts, email headers and open-house flyers, ready to go. No chasing templates. No waiting on the marketing team. No design software to wrestle with.

That's not a hypothetical. It's the day-to-day reality for agents at Keller Williams Realty, LLC (KW), the world's largest real estate franchise by agent count, and the results speak for themselves:

• 62% year-on-year increase in sales volume

• 300,000 hours saved back to selling time

• An agent adoption rate of 60%, far above the industry standard

On June 16, Real Estate News is hosting a free webinar that pulls back the curtain on exactly how they did it, and how marketing leaders at other brokerages can replicate it.

The problem every brokerage CMO knows

If you're a marketing leader at a mid-to-large brokerage, you've likely seen the same pattern: agents improvising their own materials, brand inconsistency across listings and your marketing team stuck in a bottleneck, fielding requests instead of driving strategy.

Meanwhile, agents are losing hours every week to design work that has nothing to do with selling homes. Hours that could be spent prospecting, building relationships and closing deals.

It's a structural problem, and the brokerages solving it are pulling ahead.

What you'll hear in the webinar

The webinar, From MLS to "Just Listed" in Minutes, features voices from inside the KW organization.

You'll hear directly from Sandra Howard, KW's CMO, on why they made the move and what it unlocked: faster speed-to-market, stronger brand consistency across tens of thousands of agents and measurable improvements in agent retention through better tools. Then you'll hear from a top KW agent on what the day-to-day change actually looks like, from receiving a listing brief to having assets live, and what they're doing with the time they've got back.

The session also includes a product walkthrough of Canva for Real Estate in 2026. You'll see specifically the enterprise features that are making this possible at scale: MLS integration that turns listing data directly into branded marketing assets; Personal Brand Kits so agents can express their individual identity within brokerage guidelines; brand governance tools including template locking, approval workflows and multi-brand-kit management to keep your standards protected without slowing agents down; and enterprise-grade security with SSO, SCIM and admin controls built for IT teams at large organizations.

The session will wrap with a live Q&A, with time set aside for practical questions like "How does our brokerage get set up?" and "What happens to existing Canva accounts if we move to Enterprise?"

Already the industry standard, and the gap is widening

KW leads the industry in adopting Canva Enterprise across its organization, and others are following suit. Canva Enterprise is already in use at the top brokerages across the U.S., including eXp Realty, Engel & Völkers and Anywhere. An independent Forrester Total Economic Impact study of Canva's real estate offering confirms the ROI, and the pattern is consistent: Brokerages that consolidate their agents onto a single enterprise platform see meaningful gains in output, consistency and agent satisfaction.

The risk for marketing leaders who haven't made the move yet isn't just operational inefficiency. It's a story about recruiting and retention. As one KW agent put it: "People judge your ability to market and brand yourself online as your ability to market and brand their home." Agents want to be at brokerages that give them great tools. The brokerages that do are winning the talent.

Who should attend

This webinar is designed for marketing leaders at U.S. brokerages (CMOs, directors of marketing, heads of marketing) who are thinking about how to scale brand consistency, reduce their team's admin burden and give agents tools that actually get used. It's also directly relevant for agents curious about what enterprise-level Canva looks like in practice.

Whether you're already using Canva today or evaluating your options, the session is designed to leave you with practical takeaways you can apply to your business straight away.

📋  Register now for free: From MLS to "Just Listed" in Minutes: How Keller Williams agents are getting their time back with Canva  |  June 16, 12ET/11CT/10MT/9PT.

Already thinking about Canva Enterprise for your brokerage? Talk to us here!