Keller Williams faces new telemarketing complaint in Florida 

Keller Williams is the subject of a new telemarketing complaint alleging that agents with the brokerage company sent unsolicited text messages to a phone number listed on the National Do Not Call Registry.

Florida resident Alejandro Ravelo filed the lawsuit in the U.S. District Court for the Southern District of Miami on Tuesday, naming Keller Williams Realty as the sole defendant.

What the plaintiff claims: The filing includes screenshots of five text messages sent to Ravelo between May and August 2026, allegedly sent by Keller Williams agents. Two senders identified themselves as "from Keller Williams" or "with KW" and included their first name and last initial. One sender included only their first name and did not mention Keller Williams, but inquired about Ravelo's home.

Ravelo claims the messages violated the Telephone Consumer Protection Act (TCPA) and caused "invasion of privacy, aggravation, annoyance" and other harm. The filing notes that Ravelo "wasted anywhere from fifteen to thirty seconds reviewing each of Defendant's unwanted messages."

The lawsuit seeks class status to include all U.S. residents with a phone number on the Do Not Call list who received more than one text message from KW or its representatives within a 12-month period, with the class period beginning four years prior to the filing. The plaintiff requests actual and statutory damages and an injunction requiring KW to stop sending unsolicited texts.

Why KW, not the agents, are the target: The filing states that its use of "Keller Williams Realty" as the named defendant is shorthand for "all agents, employees, officers, members, directors, heirs, successors, assigns, principals, trustees, sureties, subrogees, representatives, vendors, and insurers of Defendant."

It further states that KW "has specific policies and guidelines regarding telemarketing practices" that "give Defendant the right to control the telemarketing practices used by Defendant's agents, including by instructing KW agents to 'engage TCPA counsel to confirm compliance with all applicable laws and requirements.'"

Keller Williams Realty declined to comment on the case, but a spokesperson noted that KW's franchisees "are all independently owned and operated brokerages and enter into their own contractual relationships with independent contractor agents."

Prior telemarketing litigation: Keller Williams has faced previous allegations of TCPA violations. Last year, a New York resident sued the company over unwanted texts but dropped the case a month later. Similar class-action lawsuits were filed against the franchisor in Texas in 2024 and in Pennsylvania in 2021.

In early 2023, Keller Williams agreed to pay $40 million to resolve a 2022 suit filed by a Florida homeowner who said she received multiple unsolicited calls from KW agents. The settlement did not include an admission of wrongdoing.