KW partnership adds new AI tools for agents; eXp’s Nexus expands 

Editor's note: Technology is a driving force in real estate. From startups to established players, tech companies are constantly innovating, growing and forging partnerships. Here we highlight some of the latest news about the companies that help power the industry. 

KW inks deal with Rejig.AI

Keller Williams has announced a new collaboration with Rejig.AI, a move the franchise giant said will give KW-affiliated agents access to an AI-powered marketing assistant that can help them create and manage business and listing content.

The partnership builds on KW's expanded, integration-ready approach to Command, its CRM-plus platform. Through Rejig.AI, agents can generate agent-branded posts, videos and market reports, including automated content when a listing enters the MLS. The platform can create marketing materials for various listing stages, including coming-soon, just listed, open house, under contract and just sold, and its 7-Day Planner can organize content and manage social media publishing across major platforms. 

Rejig.AI can also monitor local news, events and trends for hyperlocal content, and generate market reports using county-, city- and neighborhood-level housing data, according to a news release.

KW Chief Technology and Digital Officer Chris Cox said the franchisor is focused on giving agents "every advantage to maximize their opportunities."

"Rejig.AI delivers that by helping agents create relevant, hyperlocal marketing at scale while giving them back valuable time," Cox said.

eXp broadens Nexus access

eXp Realty is expanding Nexus, its AI-native platform for international agents, into markets in Europe, the Middle East, India, Africa (EMEIA) and the Asia-Pacific (APAC). The platform, which was previously available in Latin America, combines listing management, CRM, transactions, e-signature, agent recruitment and AI-powered marketing in a single system, with country-specific configurations for currencies, regulations and local portal integrations.

Nexus is designed to consolidate tools that international agents may otherwise access through multiple systems. Its AI infrastructure connects listings, transactions, CRM and marketing, while existing modules include Nexus TRX for transaction management, eXpSign for electronic signatures and Property Files, a public-facing listing document repository that feeds leads into the CRM.

The company said Nexus could reduce software costs by 60% to 70% by replacing separate country-specific subscriptions and licenses. The rollout is planned in three phases, beginning with pilot markets followed by broader adoption and eventually a subscription model for non-eXp agents and brokerages.

Nexus is starting closed beta testing in EMEIA and APAC, with South Africa, New Zealand and Australia among the initial markets. Spain is expected to follow, with further European expansion planned as the platform adapts to local data regulations.

NWMLS launches Cribio-powered consumer home search

Northwest Multiple Listing Service (NWMLS) has launched a redesigned consumer search experience with Broker Public Portal, giving Washington home shoppers direct access to real-time MLS data and expanded search options.

The new offering is powered by Cribio, the search platform that Broker Public Portal launched last fall. It includes AI-powered conversational search, direct attribution for listing brokers and firms, verified inventory sourced from NWMLS and a directory for consumers to connect with local brokers and member firms. NWMLS listings will also appear on Cribio's national home search platform, according to a news release.

NWMLS said the launch supports its approach to broad access to housing inventory and transparent connections between consumers and real estate professionals. "Home search should be built around homes and people, not advertising and lead sales," said Jill Himlie, chair of the NWMLS board of directors and designated broker/owner of Windermere Real Estate/Himlie.

"At NWMLS, we believe buyers and sellers benefit most when housing inventory is broadly available through transparent, trusted platforms that connect consumers directly with real estate professionals," added NWMLS CEO Justin Haag. "Consumers should also be able to clearly understand who is representing the seller and where listing information is coming from."

More tech news

RealPlus has announced the development of two AI initiatives — an MCP server and next-generation platform ProdigyNYC — that the tech company said are aimed at bringing its real estate data and workflows into agents' existing toolkits. RealPlus' MCP Server connects live data with AI assistants, allowing users to search listings, manage customer information and access market analytics through natural-language prompts. ProdigyNYC is a mobile-first rebuild of the RealPlus platform that integrates AI into search, customer management and reporting. The RealPage MCP Server is being tested with a pilot group and currently includes 62 tools, with a broader release planned for fall 2026, while ProdigyNYC's initial release is expected to begin piloting this fall, according to a company announcement. 

LevelUp is now offering its CRM workflows in the ChatGPT Store, a move that the company said will enable authorized users to interact with CRM data and workflows through natural-language conversations. After authenticating their LevelUp account, agents can use ChatGPT to search and add contacts, identify follow-up opportunities, review pipeline activity, create open houses and access sign-in links. Depending on account permissions, users can also work with profile, brand and listing information and use that content to develop marketing assets, according to a news release. "This isn't simply AI being added to a CRM," LevelUp Founder Jeremy Collins said. "It's the CRM becoming part of the AI conversation. Agents should be able to tell their technology what they want to accomplish and move directly from conversation to action."

Editor's note: AI was used in the initial drafting of this content, which was then thoroughly reviewed, fact-checked and revised by a Real Estate News editor.