Cribio launches statewide in Maine; Google listings hit NYC
Maine Listings is the latest MLS to launch the search platform powered by Broker Public Portal. Plus, RealPlus integrates Google listings; LERA adopts HAR tech.
Editor's note: From regional and statewide players to locals focused on a single market, multiple listings services and Realtor associations are the backbone of residential real estate. Here we highlight some of the latest news about the organizations that are shaping the future of the industry.
Maine Listings adopts Cribio home search platform
Cribio, the search platform introduced just over a year ago by Broker Public Portal, has inked its first deal in New England. BPP announced today that Maine Listings has launched Cribio.com, giving properties across the state exposure through a growing national home search network. It is the first statewide MLS to adopt the platform.
Cribio now offers more than 540,000 active listings across 22 states and generates leads for more than 442,000 MLS subscribers, according to a news release. Under the agreement, inquiries on Maine Listings properties go straight to the listing agent and brokerage at no additional cost. There is also a Cribio mobile app for consumers and real estate professionals searching listings across participating markets.
"Every listing represents an enormous investment of time, expertise and resources by a broker and agent," said Tom Cole, president of Maine Listings. "When consumer interest is generated from that listing, we believe that opportunity should go directly back to the professional and company that earned the business in the first place."
The launch extends Maine Listings' consumer-facing reach and gives its more than 6,300 real estate professionals another channel to connect with buyers, including those relocating from outside the state, the organizations said. The announcement comes just a few weeks after Colorado Springs-based elevateMLS adopted the Cribio platform.
My State MLS brings Google listings to RealPlus
RealPlus, an NYC-based listing and data management provider, has partnered with My State MLS, a nationwide MLS and referral network, to integrate HouseCanary's Google Listings Program.
Starting in late November, RealPlus' broker and agent clients can opt to have their listings displayed in Google mobile search, where they will be featured above sponsored real estate ads and include a "click-to-contact" link connecting home shoppers directly to the listing agent, according to a news release. The program is offered at no cost to the tech company's clients.
"We are always looking for ways to expand the value and capabilities we bring to our clients," RealPlus Chief Product Officer Jennifer Boucher said in the announcement. "This partnership is a great addition to our offerings, giving brokers and agents another way to put their listings in front of prospective buyers and generate direct connections."
HouseCanary has been quickly securing industry partnerships, including deals with three brokerages just last week and agreements with seven MLSs.
San Antonio MLS gains access to HAR tech platform
HAR.com has partnered with LERA Multiple Listing Service to offer its Platinum technology platform to LERA MLS subscribers, extending the platform beyond the Greater Houston area for the first time.
Platinum is a suite of marketing and productivity tools developed by HAR.com in 2016 that includes lead generation, a CRM, market insights, AI-powered features and consumer engagement capabilities. The platform, available by subscription, is currently used by more than 20,000 HAR MLS members, according to a news release, and will now be available to LERA members who choose to subscribe.
"Innovation is at the heart of what we do at HAR," said René Galvan, the organization's president and CEO. "Working with LERA MLS allows us to bring Platinum to the San Antonio market and expand access to tools that can help real estate professionals grow their businesses and better serve their clients."
This isn't the first collaboration between HAR and LERA. The MLSs previously launched a data-sharing agreement and a reciprocal key-sharing arrangement that expanded listing and lockbox access for agents in both markets. When LERA — formerly the San Antonio Board of Realtors (SABOR) — rebranded in August 2025, it also adopted HAR.com as its preferred consumer-facing listing portal.
Editor's note: AI was used in the initial drafting of this content, which was then thoroughly reviewed, fact-checked and revised by a Real Estate News editor.