The future of real estate marketing? It's AI-powered search
Brokerages and proptech companies need to think beyond Google. Clients are increasingly searching via chatbots, making “AI consistency” a critical new metric.
February 13, 2026
Derek Taylor is a vice president at the leading real estate consultancy T3 Sixty, where he works with clients to create more efficient and profitable technology solutions and processes. A longtime real estate industry professional, Derek has managed billions of dollars in sales and developed thousands of agents capable of meeting the demands of this fast-evolving, dynamic industry.