Real estate works best in the open — here’s why
The idea that privacy creates scarcity makes for a good marketing pitch, but it doesn’t hold up when you look at how the housing marketplace really works.
April 21, 2026
Gary Keller
Executive Chairman and Co-Founder
Gary Keller is the executive chairman and co-founder of Keller Williams, where he helps set the strategic direction to create alignment, scale and efficiencies across the KW ecosystem. He is also a New York Times bestselling author of several books, including The Millionaire Real Estate Agent, The Millionaire Real Estate Investor, SHIFT: How Top Real Estate Agents Tackle Tough Times, and The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results.
Widely regarded as a top business leader, Keller is a recipient of the Ernst & Young Entrepreneur of the Year Award and has been recognized by Realtor Magazine as one of real estate's most influential thought leaders.