Why more independent brokerages are refusing to sell
When owners are asked to cede control of the business they built — while taking on future operational risk — the economics of an acquisition don't make sense.
June 23, 2026
Jon Brooks, Co-founder, Momentum Realty
Jon Brooks is the co-founder of Momentum Realty, an independent Jacksonville-based real estate brokerage with more than 280 agents and over $3.5 billion in closed sales volume across Northeast Florida. He shares real estate, finance and economic insights for buyers, sellers and investors on his YouTube channel, and writes about the industry and entrepreneurship on his Substack, "Think Big. Question Everything. Build Wealth."