What are profitable brokerage companies doing right?
The firms achieving the best results share some common traits — starting with strong leadership. See what else comprises the blueprint for brokerage success.
February 2, 2026
Lisa Piccardo is the senior vice president of brokerage and team consulting at T3 Sixty. She works with firms of all sizes to support their growth, operations, recruitment and marketing strategies, pulling from her wealth of experience as a former independent brokerage owner and global VP of lead affiliate services for Sotheby's International Realty. (Note: Real Estate News is an editorially independent division of T3 Sixty.)