Industry Decoded: Why MLSs should think differently about data
The value prop of MLSs as data aggregation organizations could be industry-changing. But like in "Moneyball," they'll need to play the game differently.
May 25, 2023
Russ Cofano
Russ Cofano is the CEO of Collabra Technology, which operates the digital marketing platform SphereBuilder™.
He has more than 30 years of senior leadership experience in nearly all facets of the real estate industry, including brokerage, technology, MLS, associations and affiliated businesses. Previous roles include president and general counsel of eXp World Holdings, SVP of industry relations at Move, Inc., VP and general counsel at John L. Scott Real Estate and CEO of the Missouri Realtors.
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