Industry Decoded: The answer to brokerage growth? It’s no longer 'add agents'
Realtor membership went up a stunning 60% over the past decade, but declines are coming. It's time to talk about how to support the agents who stick around.
March 20, 2023
Russ Cofano is the CEO of Collabra Technology, which operates the digital marketing platform SphereBuilder™.
He has more than 30 years of senior leadership experience in nearly all facets of the real estate industry, including brokerage, technology, MLS, associations and affiliated businesses. Previous roles include president and general counsel of eXp World Holdings, SVP of industry relations at Move, Inc., VP and general counsel at John L. Scott Real Estate and CEO of the Missouri Realtors.
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