NAR’s ‘monitoring’ tech is pointed in the wrong direction
The National Association of Realtors is using AI to crack down on trademark violations. But rebuilding the brand means raising the bar, not protecting a word.
July 6, 2026
Wendy Gilch is a consumer advocate and thought leader in residential real estate, dedicated to exposing industry practices that put homebuyers and sellers at a disadvantage. Since 2019, she has developed programs that educate consumers, increase transparency and push for stronger protections in the homebuying process.
She is the founder of Selling Later, and through her Real Estate Called Out podcast and investigative work, she sheds light on hidden fees, misleading contracts and policies that undermine consumer rights.