Rayse, B&W launch new AI tools; CRMLS offers RealReports to members 

Editor's note: Technology is a driving force in real estate. From startups to established players, tech companies are constantly innovating, growing and forging partnerships. Here we highlight some of the latest news about the companies that help power the industry. 

Baird & Warner launches AI-driven social media tool

Baird & Warner has launched a customized version of Rejig.AI, an AI-powered marketing automation tool designed to help agents generate and schedule social media content.

The Chicago-based brokerage said it has secured a one-year exclusive agreement with Rejig.AI. The tool's official rollout began earlier this month.

Rejig.AI functions as a virtual social media assistant capable of branding posts tailored to an agent's neighborhood, audience and marketing style. The tool also integrates with MRED MLS to pull updated listing and market data, according to a news release.

Agents can upload graphics, videos or web links to the tool and instruct it to create personalized posts based on the content. Rejig.AI can then schedule those posts across various social media platforms, including Facebook, Instagram, LinkedIn, TikTok, Google Business and YouTube. A voice cloning feature also gives agents the option to have the tool narrate videos on their behalf.

Though social media "is one of the most powerful ways our agents stay connected" to current, past and future clients, "it is also one of the most time-consuming and repetitive parts of the real estate business," said Dean Rouso, SVP of strategic initiatives at Baird & Warner.

This new partnership "responds to what we were hearing from Baird & Warner agents — requests to make social media more efficient but remain highly personalized and optimized specifically for the Chicagoland market," Rouso added.

Rayse unveils conversational AI assistant

Rayse has introduced Rayse Assistant Engine (RAE), a conversational AI assistant built into the prop tech company's Agent Value Platform. RAE allows agents to log work, update client progress and manage tasks via voice or text, according to a news release.

The assistant runs on Rayse's internal infrastructure and keeps agent and client data within the company's system. It is designed to reduce friction in documenting the behind-the-scenes work that occurs over the course of a transaction.

Instead of logging activities through forms or dashboards, agents can send a voice note or message describing what they did — such as showings, research or preparation — and RAE categorizes and records the activity described. The information is then reflected in a client-facing portal that tracks an agent's efforts.

"Rayse now works the way agents work. They talk or text about what they're doing, and RAE handles everything else," Rayse Co-CEO Christian Dwiggins said. "Their clients see every showing, every call, every hour of prep work, automatically. That's the breakthrough."

RealReports now available to all CRMLS users

California Regional MLS (CRMLS) is making the AI-powered property analysis platform RealReports available to all users at no additional cost, the MLS announced this week. The product was previously offered as an opt-in tool for individual associations through CRMLS's Product Co-Op.

RealReports compiles data from dozens of sources to generate property reports covering a variety of factors, including liens, zoning details and climate risk. The platform's AI assistant, Aiden, can also answer property-related questions.

"We were excited to see how many of our Associations jumped at the opportunity to offer RealReports, so it felt like it was due time to offer it to every real estate professional we represent," CRMLS CEO Art Carter said in a news release.

"Agents and brokers are constantly adapting to being even more efficient and more knowledgeable in an ever-increasingly demanding market," Carter added, noting that RealReports can boost agent efficiency by reviewing documents to pull "the most vital and valuable information."

CRMLS is one of many organizations that has recently adopted RealReports, which closed over 50 deals in 2025. The platform recently provided its Taxshot solution to Imagine MLS subscribers and also added Gulf Coast MLS as a new partner in January.

Luxury Florida firm adds property valuation tool

Florida-based luxury brokerage Corcoran Reverie has announced an exclusive partnership with property analytics platform Housify. The deal provides Corcoran Reverie agents with access to a valuation tool built specifically for Florida's Scenic Highway 30A market, according to a news release.

Housify analyzes MLS data, county geographic information system (GIS) records and property appraiser information — refreshed hourly — to estimate home values and identify potentially undervalued properties. The platform covers about 93% of the 30A market and delivers a median error rate of 7.2%, the companies said.

Housify was created by former 30A agent Ben McLeod, who said his background in real estate and finance made it clear to him that "the nuances of the market in 30A, from unique geography to diverse supply and more, was underserved by the generic valuation models available to consumers."

"Every refinement that is made within the algorithm and the platform is tailored to 30A and comes from 7+ years of on-the-ground experience in a community I call home," McLeod added.

BeachesMLS introduces listing entry tool to help agents 'work more efficiently'

BeachesMLS and MLS technology provider FBS have introduced a single-point listing entry solution that the organizations said is designed to streamline how agents add listings while improving data consistency across platforms.

The system standardizes listing fields and workflows, allowing members to enter listing data just once while maintaining consistent records. The approach is intended to reduce manual corrections and improve data quality at the point of entry.

The platform supports both mobile and desktop listing input. It will soon include Auto Assistant and Auto Assistant+ features, which will be capable of prepopulating listing details using public records, geocode data, AI-detected property features and past listing history, according to a news release.

"This launch reflects our commitment to leading the MLS industry through innovation that truly serves our members," BeachesMLS CEO Dionna Hall said. The organization is "constantly looking for ways to enhance the listing experience, reduce friction and elevate data quality," Hall added, and with this new tool, "we're empowering our members to work more efficiently while ensuring the accuracy and consistency that today's consumers expect."

Editor's note: AI was used in the initial drafting of this content, which was then thoroughly reviewed, fact-checked and revised by a Real Estate News editor.