The industry leaders dogpiling on Zillow
From the Inman Connect stage to CNBC’s “Squawk Box,” the CEOs of CoStar, Realtor.com and Compass took hits at the home search giant this week.
August 2, 2025
AJ LaTrace
AJ has covered real estate for the last decade as a reporter and editor for publications including Vox Media's Curbed, Chicago magazine and Business Insider. At Business Insider, AJ led the brand's coverage of how everyday people invest in real estate as a means of gaining financial independence, and he reported on big-picture trends and pain points in the broader U.S. real estate market. AJ is based in Chicago, where he also moonlights as a small-time landlord.
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- Redfin already funneling customers to Rocket, CEO saysIn just three weeks, nearly 200,000 people clicked the new “Get Prequalified” button on Redfin listings, sending new purchase leads to the mortgage giant.July 31, 2025
- Compass reports best-ever quarter, takes aim at portalsRevenue was up 21.1%, profits nearly doubled and agent count surged in Q2. CEO Robert Reffkin also took time to blast portals and MLSs over listing policies.July 30, 2025
- The market is changing — and the industry's old rules are outdatedBuyers have more leverage now than in recent years, but economic concerns are making them cautious in their home purchase decisions, two new reports suggest.July 30, 2025
- Anywhere revenue inches up despite ‘weird’ housing marketCEO Ryan Schneider said “the talk of prices falling is a little overstated” as he highlighted gains in luxury and “near record levels” of agent retention.July 29, 2025
- Opendoor looks to entice sellers with bonus cash after resaleThe iBuyer’s new Cash Plus program offers sellers an upfront payment and “potential future profits” if resale proceeds exceed acquisition and renovation costs.July 24, 2025
- Nearly half of agents say local markets favor buyers: Real surveyReal’s June survey also found that a majority of the growing brokerage’s agents are now putting AI tools to work every day to bolster their productivity.July 23, 2025
- Boomers now hold nearly 40% of US housing wealthWith $19 trillion in assets, those 65+ control more real estate equity than any other cohort, and it’s unclear if it will trickle down to younger generations.July 22, 2025
- New Hampshire the latest state to ban right-to-list agreementsAARP — one key proponent of the law — called it “a critical step forward” in protecting homeowners “from deceptive and predatory real estate practices."July 17, 2025
- CoStar CEO blasts Zillow as Homes.com faces scrutinyAndy Florance has taken to social media to rebuke Zillow’s listing standards and “outrageous bullying.” But some agents are also unhappy with Homes.com.Updated July 16, 2025
- Compass invests in data with hiring of Altos Research’s Mike SimonsenSimonsen, whose data company was bought by HW Media in 2022, will be the brokerage's first chief economist after getting "a very compelling offer" from its CEO.July 14, 2025
- Hoby Hanna: Zillow is ‘overstepping,’ limiting ‘creativity’Hanna believes the portal’s new listing standards “penalize” agents and home sellers, while his brokerage — and Compass — are the real innovators.July 12, 2025
- Compass to share exclusives — if brokers, MLSs play by 2 rulesThe leading brokerage wants rival brokerages and MLSs to agree not to alter or monetize its private listings. It also wants to put “false accusations” to rest.July 11, 2025
- Looking past NAR drama to the heart of Hanna’s successHoby Hanna dishes on what it takes to be the nation’s largest privately held brokerage and the advantages — and challenges — of being an independent brand.July 6, 2025
- Indies flex their muscle as the big brokerages get biggerRegional brokerages are seizing opportunities — and grabbing the mic — as consolidation and conflict shift the balance of power in residential real estate.July 4, 2025
- California passes sweeping reform to expedite new housingThe changes, which include an overhaul of the California Environmental Quality Act, target affordability and the housing shortage, the governor’s office said.July 2, 2025
- Compass CEO asks judge to stop Zillow’s listing banRobert Reffkin claims the new standards will “cause irreparable damage” and suggested that Zillow and Redfin execs were working together to force Compass’ hand.June 27, 2025
- Chicago indie brokerages merge as national brands close inThe union of venerable Baird & Warner and “friendly competitor” Dream Town will create the 2nd-largest brokerage in the region, with about 3,000 agents.June 26, 2025
- Agents rethink pricing strategies as buyers gain leverageTwo new agent surveys indicate that while affordability remains a top concern for home shoppers, the market is starting to favor buyers.June 25, 2025
- Opendoor betting on agent partners as it looks to boost revenue“We’re in growth mode. We’re eager to get more great agent partnerships going because we have so many customers we want to serve,” the company said.June 24, 2025
