Industry Decoded

The winners? Zillow and its launch partners, who gain a recruiting advantage. The losers? Small independents — and MLSs, who should see this as a wake-up call.

Brokerage consolidation is accelerating, but sellers aren’t always winning — especially when assumptions and emotions factor into M&A negotiations.

The plumbing may need some upgrades, but overall, the MLS system flows smoothly. Ironically, the efficiency we take for granted could now be putting it at risk.

Brokerages and proptech companies need to think beyond Google. Clients are increasingly searching via chatbots, making “AI consistency” a critical new metric.

The firms achieving the best results share some common traits — starting with strong leadership. See what else comprises the blueprint for brokerage success.

The deal isn't revolutionary — it's an old-school American monopoly strategy being applied in a modern way: cleaner, more sophisticated and more legally aware.

Realtor.com CEO Damian Eales has a New Year's resolution for the industry: Stop bickering and put your energy into solving the housing supply problem.

Think you’re immune from regulatory scrutiny? Recent litigation involving agents and teams suggests otherwise. But there’s a very simple way to avoid liability.

"Codes of Cooperation" established by local MLSs — rather than national, top-down rule-making — can strengthen professional standards and modernize practices.

Artificial intelligence is transforming the mortgage industry at breakneck speed — but with regulators sidelined, the risks of bias and inequity loom large.

Early success can be intoxicating, but rapid growth without discipline can be costly in more ways than one. Just ask Phillip Cantrell — he's been there.

Loan officers, agents and financial advisors need to meet aspiring buyers where they are as many increasingly turn to social media for home financing advice.

Feeling stuck? It might be time to simplify your approach, reassess priorities and ensure your team is on board — and capable of getting the job done.

Assumable mortgages have been largely ignored by the lending industry, but that’s a missed opportunity in an era of sidelined buyers and sellers. Here’s why.

Real estate professionals must learn how to manage change, and those who operate with integrity and professionalism are the ones who will come out ahead.

Adjustable-rate mortgages are gaining ground, and real estate agents can play a role in dismantling old stigmas and guiding buyers toward informed choices.

Opponents of NAR's speech code say it limits freedom, but undermining the dignity of those we serve is not a right. Realtors must be held to higher standards.

Real estate doesn't stop at the border. Sharing a common set of rules improves the transparency and efficiency of transactions in the U.S. and beyond.

Katie Sweeney, Rocket Pro’s EVP of strategy and broker advocacy, is clear about her top priority: “My job is to create leverage for brokers. Period.”

Listings transparency is critical for both consumers and the industry, and NAHREP supports efforts by Zillow, eXp and Redfin to provide access to all listings.