Redfin is ramping up for a rebound
CEO Glenn Kelman says the company's lower-fee model will attract consumers who are now more aware of commissions: "We can use price as a weapon to gain share."
August 6, 2024
The latest on Redfin
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- Redfin: Revenue is up, Kelman is bullish despite lossesEven as net losses increase, Redfin’s CEO says the company is in a good place: “When you give people a better deal, they actually beat a path to your door.”May 7, 2024
- Redfin cuts losses, touts site trafficCEO Glenn Kelman highlighted new programs and told investors the company isn’t interested in an ad war: “Our basic thesis is that the best product wins.”February 27, 2024
- Redfin ready for a ‘revolution’ after commissions verdictCEO Glenn Kelman told investors its customer focus, including self-service options for buyers, helped improve earnings and could help Redfin grab market share.November 2, 2023
- Redfin to change up agent recruiting, splits as losses continueAmid falling revenue and elusive net profits, the company plans to pilot a program to give agents "the lion’s share of the commission on self-sourced sales."August 3, 2023
- Redfin revenue down by nearly half, but better than expectedRedfin CEO Glenn Kelman says the company is ‘leaner, hungrier’ and ready for when the real estate market rebounds.May 4, 2023
- Redfin revenues down 25% but better than expectedCEO and founder Glenn Kelman said the company is continuing to cut expenses and looking to increase the number of online visitors who hire Redfin agents.February 16, 2023
- Redfin reports net loss of $90.2 million after layoffs, iBuyer shutdownRedfin announced significant losses and a new round of layoffs in anticipation of a continuing slowdown "at least through 2023."November 9, 2022
