The latest on Redfin

In just three weeks, nearly 200,000 people clicked the new “Get Prequalified” button on Redfin listings, sending new purchase leads to the mortgage giant.

The two companies are rolling out a new pricing program for clients as part of the July 1 announcement.

The announcement comes days after Zillow said it will begin banning listings that are publicly marked but off the MLS at the end of June.

Rocket posted a significant loss in Q1 but said its recent deals create a “super funnel” for the company and a “beautiful, end-to-end experience” for consumers.

Despite declines in key metrics, Redfin CEO Glenn Kelman was upbeat, saying employees were “over the moon about Rocket's vision of a home-ownership platform.”

A JD Power analyst says the acquisition could move the industry closer to the “super app” approach and disrupt the lending world, but it won’t shut out agents.

In an interview with the Puget Sound Business Journal, Glenn Kelman said the brokerage would have ‘been stripped for parts’ if bought by a different company.

The nation’s largest mortgage lender called Redfin a "data powerhouse" and said the union of the two companies will improve the homebuying experience.

Revenue was up 12% in Q4, but losses increased. The company hopes cost savings, marketing and a stronger sales team will get it back in the black in 2025.

A new rentals partnership is a “win-win” that seems to have moved the real estate rivals closer together — and could potentially influence a bigger deal.

The company, which signed an exclusive listings partnership with Zillow on Feb. 11, will complete the layoffs in July as it restructures its rentals segment.

CEO Glenn Kelman apologized to shareholders but also said expansion of the company’s new agent pay plan will help the brokerage “go on the attack” in 2025.

CEO Glenn Kelman says the company's lower-fee model will attract consumers who are now more aware of commissions: "We can use price as a weapon to gain share."

Even as net losses increase, Redfin’s CEO says the company is in a good place: “When you give people a better deal, they actually beat a path to your door.”

CEO Glenn Kelman highlighted new programs and told investors the company isn’t interested in an ad war: “Our basic thesis is that the best product wins.”

CEO Glenn Kelman told investors its customer focus, including self-service options for buyers, helped improve earnings and could help Redfin grab market share.

Amid falling revenue and elusive net profits, the company plans to pilot a program to give agents "the lion’s share of the commission on self-sourced sales."

Redfin CEO Glenn Kelman says the company is ‘leaner, hungrier’ and ready for when the real estate market rebounds.

CEO and founder Glenn Kelman said the company is continuing to cut expenses and looking to increase the number of online visitors who hire Redfin agents.

Redfin announced significant losses and a new round of layoffs in anticipation of a continuing slowdown "at least through 2023."