MLSs must adapt to ‘structural shift’ in listing strategies
While some leaders see the pre-marketing movement as a threat, others believe the MLS will continue to thrive — as long as it’s “adding value to the ecosystem.”
May 20, 2026
Director, News Reporting
Lillian has covered all aspects of the real estate industry, from breaking news to in-depth profiles of celebrity agents, since 2020. She was introduced to real estate journalism by writing neighborhood profiles for the niche Washington, D.C.-based blog UrbanTurf while working full-time as an assistant at a law firm, and later spent six years as a reporter at Inman News. When she's not writing, Lillian enjoys singing in community choirs, traveling to far-flung places and visiting family on the East Coast.
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