BHHS firms appoint joint CMO; Rechat adds chief industry role 

Editor's note: As an industry with millions of agents and over 100,000 brokerage companies, new leaders rise to the top every day. Here we highlight executives and other notable leaders who've recently taken on, or stepped away from, roles that influence the residential real estate landscape.

New CMO to lead marketing for BHHS firms with 3,700+ agents

Two large Berkshire Hathaway HomeServices franchisees have named Kelly Silver CMO, the companies announced this week. Silver will oversee a unified portfolio of services at BHHS New England, New York, and Hudson Valley Properties and BHHS Georgia Properties, firms with a combined total of more than 3,700 agents.

Silver moves into the expanded role after serving as SVP of marketing for BHHS Georgia Properties since 2022. Previously, she led marketing efforts for Howard Hanna Real Estate as executive vice president for eight years.

The promotion "comes at a pivotal time" for BHHS, according to a news release, as the firms integrate HomeServices' OnePoint platform, introduced in April. 

Silver's "experience and proven marketing leadership make her a great fit as we continue to elevate our brand," said Brenda Maher, president of BHHS New England, New York, and Hudson Valley Properties. 

BHHS Georgia Properties President and CEO DeAnn Golden added that Silver's "strategic vision and deep understanding of our brand have made a significant impact here, and I know that same leadership will benefit both of our organizations as we continue to grow together."

Rechat growth leader takes on expanded executive role

Rechat, a unified CRM, marketing and transaction management platform for brokerages, has promoted Audie Chamberlain to the newly created role of chief industry officer.

Chamberlain joined Rechat in 2025 as vice president of strategic growth and communications. During his tenure, he has helped the company ink deals with Follow Up Boss, Canva, SkySlope and others, and he has led marketing and launch campaigns for products including Rechat Websites and customizable apps, according to a news release. In his expanded role, Chamberlain will lead brand efforts and industry partnerships, and he will drive initiatives including a "brand champions" program and the launch of Rechat Experiences, a leadership event series.

Rechat CEO Shayan Hamidi said the new role was created to help the company lead through the current wave of "unprecedented consolidation across brokerages, teams, MLSs and technology." 

In acknowledging the promotion, Chamberlain said he was "honored to step into this role at a defining moment for Rechat and for the real estate industry," touting the unified platform as a differentiator for teams and brokerages. "Rechat is the iPhone of real estate, and building deeper relationships with the industry is my top priority," Chamberlain said.

Prior to Rechat, Chamberlain served in executive marketing roles at Realtor.com and a boutique Los Angeles brokerage, and he founded his own marketing and PR agency, Lion & Orb, which he continues to lead.

Greater Vancouver Realtors CEO exits, 2-decade veteran steps up

Jeff King, who led Greater Vancouver Realtors (GVR) for the past five years, has left the organization.

The association declined to provide any details about King's departure, according to reporting by Real Estate Magazine (REM), but said that Craig Munn, GVR's chief corporate development officer, had taken the helm as interim CEO. 

"With his deep knowledge of the organization, extensive leadership experience, and strong reputation in the industry, Craig is well-positioned to lead us through this transition," GVR said in a statement shared with REM. 

Munn joined GVR nearly 20 years ago, serving as VP of communication and events before moving up to the C-suite. As corporate development officer, he has focused on stakeholder engagement, growth opportunities and partnerships within and beyond the industry, according to GVR's website.  

The association, which represents more than 15,000 members across Vancouver, B.C., and the surrounding areas, has been under scrutiny since early this year, when Canada's federal Competition Bureau was granted a court order to examine GVR's board as part of a larger investigation of commission rules involving the Canadian Real Estate Association. In a February news release, the Commission Bureau said it was looking into GVR's enforcement of commission rules and whether they were anticompetitive or encouraged steering. 

King addressed the probe at the time, saying in a statement shared with Canadian news media that "GVR takes its competition law obligations seriously and is fully cooperating with the Bureau." It is not clear if the investigation played a role in King's exit.

Editor's note: AI was used in the initial drafting of this content, which was then thoroughly reviewed, fact-checked and revised by a Real Estate News editor.