How to stay competitive as AI enters a ‘new frontier’
Most real estate pros agree: AI won’t replace agents. But those who use it to grow their business must do so responsibly and thoughtfully to keep client trust.
October 23, 2025
Meghan Roos
Editor
Meghan is a Southern California-based writer and editor with a background in breaking news, sports and entertainment coverage. She led a team at Women's Running magazine, worked as a digital producer at a San Diego-based television news station and covered multiple content areas as a reporter at Newsweek. In her free time, Meghan enjoys running, attending concerts and playing with her incredibly sassy dachshund.
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- How to avoid that 'awkward' price reduction conversationAs more homes undergo price cuts, four real estate pros offer strategies for setting expectations with sometimes “unrealistic” sellers.October 13, 2025
- In DC: FICO’s big move; affordable housing goals shiftPlus, HUD rolls out politicized messaging about the government shutdown; NAR pushes for a quick resolution amid “potential real-life impacts” on real estate.October 3, 2025
- 5 states join FTC in suing Zillow, Redfin over rentals partnershipThe legal action brought by attorneys general in Arizona, Connecticut, New York, Virginia and Washington state comes a day after the FTC filed its own lawsuit.October 1, 2025
- Fed Gov Lisa Cook notches temporary win in Trump lawsuitIn an unsigned order, the Supreme Court delayed until January its decision on the president’s attempt to immediately remove Cook.October 1, 2025
- Zillow ‘brazenly’ continuing copyright violations, CoStar claimsThough most of the photos initially flagged in a July 30 lawsuit were removed, CoStar alleges Zillow is now displaying 4,618 additional CoStar-owned images.September 30, 2025
- How teams end up ‘burning money,’ and the key to profitabilityTo be successful, real estate teams need to spend wisely on technology and leads — but first, they must find the right people and “leverage their talent.”September 29, 2025
- Elliman-Anywhere merger talks triggered insider trading probeSoon after Anywhere reportedly pursued a deal with Douglas Elliman, newly obtained letters reveal a regulatory agency began asking who knew what — and when.September 26, 2025
- A government shutdown seems likely — will it affect real estate?The industry might not feel a direct impact, but a shutdown could intensify economic concerns that have slowed market activity for months. Plus: Fed, FHFA news.September 26, 2025
- 25 years in, NAHREP is focused on ‘planting seeds of wealth’2025 President Oralia Herrera is urging members to “continue to lead” and “build with excellence” in anticipation of a steady rise in Latino homeownership.September 25, 2025
- ‘Playmakers’: The 1 process every agent should implementWatch the conversation as ex-Real President Sharran Srivatsaa flags an “insane” phrase agents use and explains how to avoid a “messy” price cut conversation.September 24, 2025
- NAR has ‘a communication problem,’ CEO saysAs the association shapes its strategic plan for the years ahead, CEO Nykia Wright says it “can't do that without feedback” from agents and brokers.September 20, 2025
- Rocket CEO’s vision: Stop consumers from getting ‘screwed over’Varun Krishna said he and Redfin CEO Glenn Kelman share “a common bond” in their goals for the future of homeownership. “We can do a lot together.”September 19, 2025
- MoxiWorks continues to fortify its executive teamReal estate marketing and tech veteran Kim Koraca has been named chief marketing officer as the proptech eyes growth and "competitive differentiation."September 18, 2025
- Opendoor co-founder floats idea of cutting staff by 85%“There’s no way you need 1,400 employees,” Co-founder and newly appointed board member Keith Rabois told CNBC, adding, “we’re going to return to our roots.”September 12, 2025
- Opendoor names new CEO: ‘The right leader for the AI era’Kaz Nejatian, the former COO at Shopify, fills the vacancy left by ex-CEO Carrie Wheeler, while Opendoor's co-founders return as board members.September 10, 2025
- Judge temporarily stops Trump from firing Fed governorPlus, the BLS makes a significant downward revision to jobs numbers, and the president’s nominee to replace an ex-Fed official advances to a Senate vote.September 10, 2025
- ‘Playmakers:’ How eXp’s CEO scaled up after he ‘lost everything’Watch the conversation as Leo Pareja explains how to be a “brilliant leader” and shares other strategies younger agents can adopt to fast-track their career.September 10, 2025
- The ‘formula’ for team success — starting with who to hireReal estate is now a “skills-based market,” and teams must lean into specialization and rigorous execution to get ahead, says strategist and coach Verl Workman.September 9, 2025
