IndustryWashington’s new private listings law ‘purposefully vague’The real estate marketing law, which took effect June 11, would seem to prohibit Compass Private Exclusives — but the brokerage interprets it differently.Lillian DickersonJune 11, 2026
BrokeragesNew ‘marketing transparency’ form a ‘protective tool’ for buyersWindermere Real Estate’s addendum aims to counter efforts to obscure listing details and help buyers “gauge whether relevant information is being withheld.”Amie FisherJune 11, 2026
IndustryIndustry has phased marketing debate all wrong, paper saysA recent WAV Group white paper seeks to reframe the debate dividing the industry by comparing coming-soon and private listings to a company’s IPO preparation.Lillian DickersonJune 8, 2026
IndustryConnecticut governor signs bill restricting private listingsAgents working with sellers must make listings “available to the general public” concurrent with any public marketing, such as lawn signs or social media posts.Lillian DickersonUpdated June 8, 2026
IndustryNAR listing guides aim to promote ‘clear understanding’ of intentAmid public disagreements between brokerages, portals and MLSs about “objective criteria” for the display of listings, NAR hopes to provide clarity.Lillian DickersonMay 29, 2026
IndustryWhen the MLS becomes a weapon, consumers pay the priceUsing the MLS system to restrict access, punish competitors or advance one's interests at the expense of the market costs the consumer more than anyone else.Wendy ForsytheMay 27, 2026
MLS/AssnMLSs must adapt to ‘structural shift’ in listing strategiesWhile some leaders see the pre-marketing movement as a threat, others believe the MLS will continue to thrive — as long as it’s “adding value to the ecosystem.”Lillian DickersonMay 20, 2026
MLS/AssnMLS CEOs warn of fragmentation, ‘shadow’ market, erosion of trustAmid a flood of brokerage pre-marketing partnerships with MLSs and portals, some leaders fear the industry is abandoning the ideals of cooperation and fairness.Lillian DickersonMay 18, 2026
MLS/AssnThe MLS dilemma: Resist — or join — the pre-marketing movementWhile the Council of Multiple Listing Services has decried private listings, some MLSs have adopted policies that look a lot like Compass’ 3-phased approach.Lillian DickersonMay 15, 2026
AgentsSurvey: Most CRMLS users support Clear CooperationMore than two-thirds of agents took a supportive or neutral stance. Criticism was largely focused on the difficulty of meeting the one-day listing requirement.Lillian DickersonMay 12, 2026
IndustryZillow, Realtor.com joining forces on ‘Preview’ listingsLess than two months after the portals launched competing pre-market listings programs, the search giants have now agreed to collaborate on listing display.Amie FisherMay 5, 2026
AgentsMajority of agents ‘would not recommend’ private listingsConsumer interest also appears low, with nearly 70% of agents saying no client has asked for their home to be marketed privately, a Real Brokerage survey found.Sydney JacksonApril 20, 2026
IndustryCommission changes haven’t killed deals, but ‘worrisome trends’ loomA new CFA report found that homebuyers haven’t been deterred by agent fees, but affordability remains a problem, and “pocket listings” are an emerging threat.Lillian DickersonApril 17, 2026
By the NumbersZillow economist calls out Redfin for ‘mischaracterizing’ researchA study suggesting that pre-marketing could lead to an inventory boost has been criticized by Zillow Chief Economist Mischa Fisher: “The math doesn't hold up.”Lillian DickersonApril 8, 2026
BrokeragesWhy HomeSmart said ‘no’ to exclusive distributionAs new distribution models emerge, the industry faces a fundamental question: Maintain an open marketplace or control access to listings?Matt WiddowsApril 7, 2026
AgentsConfronting real estate’s ‘very destructive’ narrativeBrown Harris Stevens CEO Bess Freedman draws a clear line between private listings and PLNs: “You have to be honest” about days on market, she says.Meghan RoosApril 4, 2026
IndustryNWMLS counterclaim strikes back at Compass over ‘deceptive scheme’The Washington-based MLS, which was sued by the brokerage a year ago, said it’s fighting “a battle for the future of the American real estate market.”Lillian DickersonUpdated April 3, 2026
IndustryPocket listings really do sell for more — at least in DallasNew research analyzing 20 years of metro-area transactions found that homes sold off-market earned a 1.7% premium — but the findings may not apply elsewhere.Lillian DickersonApril 1, 2026
AgentsPrivate listings aren’t about choice — they’re about powerThe debate focuses on consumers, marketing strategies, flexibility, privacy and even morality. But it’s really about who controls access to the housing market.Jay ThompsonMarch 28, 2026
IndustryCompass, Rocket to MLS leaders: ‘We can no longer stand idly by’The real estate giants accused several MLSs of “actively working against” agents, adding, “we will not accept rules” dictating how listings can be marketed.Meghan RoosUpdated March 20, 2026
By the NumbersPre-marketing could boost housing supply by over 10%: RedfinSome markets could see inventory go up if sellers have "the option to gauge interest in their homes before listing," according to a Redfin analysis.Meghan RoosMarch 17, 2026
BrokeragesHoward Hanna takes a ‘middle ground’ approach to pre-marketingCEO Hoby Hanna believes the new HannaList initiative, which he says will abide by MLS rules, offers sellers a chance to build momentum prior to a public launch.Dave GallagherMarch 12, 2026
IndustryWashington private listings bill could soon be the lawLegislation prohibiting selective marketing of residential properties has cleared the state’s House and Senate and is expected to be signed by the governor.Amie FisherMarch 6, 2026
IndustryWashington Realtors backs bill targeting private listingsA bill introduced this week in the Wash. State Legislature would require selectively marketed homes to also be publicly accessible “in some way, shape or form.”AJ LaTraceJanuary 13, 2026
IndustryThe Ten: Private listings in the spotlight — and the courtroomDivisions over private listings deepened in 2025, with major industry players going head-to-head and others warning of the risks to a fair and open market.AJ LaTraceDecember 5, 2025