Private listings and Clear Cooperation

The New York-based MLS said it will not change its rules governing how publicly marketed listings are shared because the cooperative model “is worth defending.”

As big industry players continue to fight over listing strategies, the most vulnerable consumers may get caught in the crosshairs, NAHREP CEO Gary Acosta says.

The Central Texas MLS says it will not bow to the brokerage giant’s demand, which Unlock CEO Emily Girard said “strikes at the very structure of the MLS.”

The law, which took effect on Oct. 1, states that private listings and office exclusives cannot be publicly marketed, which could include sharing between firms.

The MLS powerhouse said it will not adjust its rules to appease Compass, which it claims is benefitting from the cooperative while hiding its own listings.

While the median differences vary by price tier and location, a new white paper from ARELLO found that private listings typically sell for less.

A recent ruling in Zillow’s lawsuit targeting the brokerage giant’s exclusive listing strategy could ultimately reshape how the companies do business.

The portals said their partnership, which they first announced in May, will create a new standard for housing market transparency through collaboration.

The firm’s NYC agents can get a $1K digital marketing package if they remove listings from StreetEasy before the portal’s policy updates take effect Sept. 17.

Northwest MLS’s new “First Look” listing option toes the line between offering pre-marketing flexibility and preserving the transparency state law requires.

In the fight over listings, a key question has been overlooked: Who can access MLS data, and what do they owe the marketplace in return? Here’s our answer.

In a recent opinion column, Derrick Johnson called for “commonsense guardrails” to protect against what he sees as “a modern form of digital redlining.”

The portal said its Listing Access Standards, which were at the heart of its conflict with the Tennessee-based MLS, “remain in full effect” in the region.

The brokerage released an analysis of its listings showing that those posted on Zillow sold for 1.3% less than “banned” listings. Some experts disagree.

The company published new data today on more than 70,000 closed Compass listings that indicates pre-marketed homes sell for more and go under contract faster.

When agents and brokerages limit access to information, consumers are unable to weigh all their options, inherently constraining their range of choices.

A recent survey of homesellers revealed marketing preferences, expectations (and disappointments), and how sellers use AI to second-guess agent recommendations.

Sellers decide their listing’s level of exposure, NAR says. But brokers should explain how each option serves their best interest — and get disclosures signed.

The forthcoming listing status options — Registered, Office Exclusive, Coming Soon and Active — align with the MLS’s “Brokers FIRST” strategy introduced in May.

The new recommendations will cover marketing strategies, disclosure forms, CCP compliance assessments and state-level legislation, among other topics.