Compass says phased marketing delivers 4.6% sale price premium
The company published new data today on more than 70,000 closed Compass listings that indicates pre-marketed homes sell for more and go under contract faster.
July 24, 2026
Private listings and Clear Cooperation
- Agents a ‘powerful’ influence on private listing choiceA recent survey of homesellers revealed marketing preferences, expectations (and disappointments), and how sellers use AI to second-guess agent recommendations.July 20, 2026
- NAR’s pre-market guidance stresses broker responsibilitySellers decide their listing’s level of exposure, NAR says. But brokers should explain how each option serves their best interest — and get disclosures signed.Updated July 10, 2026
- Bright’s new rules aim to provide ‘more options,’ ‘more control’The forthcoming listing status options — Registered, Office Exclusive, Coming Soon and Active — align with the MLS’s “Brokers FIRST” strategy introduced in May.July 9, 2026
More Private listings and Clear Cooperation
- Pre-market, office exclusive listings guidance underway, NAR saysThe new recommendations will cover marketing strategies, disclosure forms, CCP compliance assessments and state-level legislation, among other topics.July 3, 2026
- CRMLS unveils ‘Limited Exposure Coming Soon’ option for sellersIn response to broker feedback, the California-based MLS has added a new option for coming-soon listings allowing sellers to forego broad internet distribution.July 2, 2026
- Sellers should be able to choose how their listing goes to marketThe best listing strategy is the one that works for the homeowner, aided by an agent who helps them understand their options and gives them freedom of choice.June 30, 2026
- Exclusive marketing is not ‘competition,’ MLS CEO saysIn response to new legislation limiting certain real estate marketing practices in Washington state, NWMLS hosted a panel to discuss the law and its intent.June 18, 2026
- The private listings debate leaves more questions than answersOn a recent webinar, industry observers discussed policies, partnerships and laws related to listing access. The conclusion? It’s too soon to say who’s right.June 16, 2026
- Washington’s new private listings law ‘purposefully vague’The real estate marketing law, which took effect June 11, would seem to prohibit Compass Private Exclusives — but the brokerage interprets it differently.June 11, 2026
- New ‘marketing transparency’ form a ‘protective tool’ for buyersWindermere Real Estate’s addendum aims to counter efforts to obscure listing details and help buyers “gauge whether relevant information is being withheld.”June 11, 2026
- Industry has phased marketing debate all wrong, paper saysA recent WAV Group white paper seeks to reframe the debate dividing the industry by comparing coming-soon and private listings to a company’s IPO preparation.June 8, 2026
- Connecticut governor signs bill restricting private listingsAgents working with sellers must make listings “available to the general public” concurrent with any public marketing, such as lawn signs or social media posts.Updated June 8, 2026
- NAR listing guides aim to promote ‘clear understanding’ of intentAmid public disagreements between brokerages, portals and MLSs about “objective criteria” for the display of listings, NAR hopes to provide clarity.May 29, 2026
- When the MLS becomes a weapon, consumers pay the priceUsing the MLS system to restrict access, punish competitors or advance one's interests at the expense of the market costs the consumer more than anyone else.May 27, 2026
- MLSs must adapt to ‘structural shift’ in listing strategiesWhile some leaders see the pre-marketing movement as a threat, others believe the MLS will continue to thrive — as long as it’s “adding value to the ecosystem.”May 20, 2026
- MLS CEOs warn of fragmentation, ‘shadow’ market, erosion of trustAmid a flood of brokerage pre-marketing partnerships with MLSs and portals, some leaders fear the industry is abandoning the ideals of cooperation and fairness.May 18, 2026
- The MLS dilemma: Resist — or join — the pre-marketing movementWhile the Council of Multiple Listing Services has decried private listings, some MLSs have adopted policies that look a lot like Compass’ 3-phased approach.May 15, 2026
- Survey: Most CRMLS users support Clear CooperationMore than two-thirds of agents took a supportive or neutral stance. Criticism was largely focused on the difficulty of meeting the one-day listing requirement.May 12, 2026
- Zillow, Realtor.com joining forces on ‘Preview’ listingsLess than two months after the portals launched competing pre-market listings programs, the search giants have now agreed to collaborate on listing display.May 5, 2026
- Majority of agents ‘would not recommend’ private listingsConsumer interest also appears low, with nearly 70% of agents saying no client has asked for their home to be marketed privately, a Real Brokerage survey found.April 20, 2026
- Commission changes haven’t killed deals, but ‘worrisome trends’ loomA new CFA report found that homebuyers haven’t been deterred by agent fees, but affordability remains a problem, and “pocket listings” are an emerging threat.April 17, 2026
- Zillow economist calls out Redfin for ‘mischaracterizing’ researchA study suggesting that pre-marketing could lead to an inventory boost has been criticized by Zillow Chief Economist Mischa Fisher: “The math doesn't hold up.”April 8, 2026
- Why HomeSmart said ‘no’ to exclusive distributionAs new distribution models emerge, the industry faces a fundamental question: Maintain an open marketplace or control access to listings?April 7, 2026
